I, Daniel Blake and Black Widow Flashcards
Social realism
film that talks about real life issues
what’s ken loach known for
Low budget
Often employing less well known or even non actors
Often involves a minority or underprivledged central characters
No CGI
Often loosely scripted to give sense of realism
Often part-publically funded
Hand held cinematography
Auteur director
director who has lots of control across aspects of a film allowing their individual style to shine through
- Ken loach example
why realism (IDB)
- makes the audience more emotionally attached to the films
- delves into political events that are major issues to shine light on them
differences btween indie film production companies and major ones
Indie low budget, major big budget
INdie small cast, major big casts
Indie not a lot of star power, major has lots of star power
Indie has basically no CGI, Major can have lots of CGI
Indie normally set in one region, major set in many locations
IDM marketing
Gureilla marketing:
Social media
- Twitter hashtag (we are daniel blake)
Merch
Cinema promotions
interviews
preview screenings
newspapers
- Daily mirror
Premieres
Projected on house of parliament
Posters
target audience of IDM
45 or older (ppl who dont use socials)
Star power in black widow
Scarlett Johanson - marvel audiences
David Harbour - Stranger things fan
Florence Pugh - Midsommer
Black widow advertisements
Trailer on super bowl ad break
Tv channels to promote by showing a doc about Hedi Moneymaker (scarlets stunt double)
Cast and interactive content on twitter
MArvel made comic books and graphic novels
Billboards were plastered from real audiences praising the film
Formed partnerships with barbie to create black widow barbies
Partnered with BMW, gekko, amazon, fortnite
Where was BW premiered?
On disney plus and cinemas simultaneously
