Business/General Terms Flashcards
vertical integration
when one conglomerate owns different companies in the same chain of production
- Production, post-production and broadcast
Horizontal integration
when media companies own several businesses of the same value
benefits of vertical integration
many sources of profit
complete control of product
more money in long term
benefits of horizontal integration
can profit off same thing
reduced competition
increasing synergies
synergy
when a company creates a brand that can be used across diff media products and platforms
conglomerate
a very large organisation that owns different types of media companies
consolidaiton
the joining together of smaller companies to create bigger companies
subsidiary
a company owned by a parent company/conglomerate
360 marketing
when companies will advertise everywhere and to everyone
E.g. social media, merch, trad advertising, sponsorships, intertextuality
intertexuality
when two movies overlap with another work of art
star power
the power of a celebrity to attract an audience based on their involvement alone
distrubution types
trad: cinema and tv
digitial: streaming services
guerrilla marketing
marketing strategies beyound the usual film marketing methods
- I, Daniel blake being projected on the parliament house for example
BBFC
British Board of Film Classification
- responsible for classifying films that have a cinema and DVD release
Aspirer
want status brands that show their place in society. Happy to invest n luxury items. Consider themselves stylish and on trend.
Seek status and are endorsed by celebs
Explorer
Want to discover new things. Attracted to new and innovative brands.
Seek discovery
Mainstreamer
Makes up 40% of pop. Like tried and trusted brands that have value of money. Think they are part of a larger group of like-minded people and are less likely to take risks.
Seek security
Reformer
Defined by self esteem and self-improvement. Not influenced by status and aren’t materialistic. Socially aware ppl who are inclined to invest in brands that are good for them or the environment.
Seek enlightenment.
examples of convergence
- DM website includes sound and video clips as well as pictures, graphics and written copy
- newspapers have a social media prescence on facebook, instagram, and twitter
- newspapers create podcasts and video as well as written content
