Business/General Terms

Question 1

vertical integration

Answer 1

when one conglomerate owns different companies in the same chain of production
- Production, post-production and broadcast

Question 2

Horizontal integration

Answer 2

when media companies own several businesses of the same value

Question 3

benefits of vertical integration

Answer 3

many sources of profit
complete control of product
more money in long term

Question 4

benefits of horizontal integration

Answer 4

can profit off same thing
reduced competition
increasing synergies

Question 5

synergy

Answer 5

when a company creates a brand that can be used across diff media products and platforms

Question 6

conglomerate

Answer 6

a very large organisation that owns different types of media companies

Question 7

consolidaiton

Answer 7

the joining together of smaller companies to create bigger companies

Question 8

subsidiary

Answer 8

a company owned by a parent company/conglomerate

Question 9

360 marketing

Answer 9

when companies will advertise everywhere and to everyone
E.g. social media, merch, trad advertising, sponsorships, intertextuality

Question 10

intertexuality

Answer 10

when two movies overlap with another work of art

Question 11

star power

Answer 11

the power of a celebrity to attract an audience based on their involvement alone

Question 12

distrubution types

Answer 12

trad: cinema and tv
digitial: streaming services

Question 13

guerrilla marketing

Answer 13

marketing strategies beyound the usual film marketing methods
- I, Daniel blake being projected on the parliament house for example

Question 14

BBFC

Answer 14

British Board of Film Classification
- responsible for classifying films that have a cinema and DVD release

Question 15

Aspirer

Answer 15

want status brands that show their place in society. Happy to invest n luxury items. Consider themselves stylish and on trend.
Seek status and are endorsed by celebs

Question 16

Explorer

Answer 16

Want to discover new things. Attracted to new and innovative brands.
Seek discovery

Question 17

Mainstreamer

Answer 17

Makes up 40% of pop. Like tried and trusted brands that have value of money. Think they are part of a larger group of like-minded people and are less likely to take risks.
Seek security

Question 18

Reformer

Answer 18

Defined by self esteem and self-improvement. Not influenced by status and aren’t materialistic. Socially aware ppl who are inclined to invest in brands that are good for them or the environment.
Seek enlightenment.

Question 19

examples of convergence

Answer 19

• DM website includes sound and video clips as well as pictures, graphics and written copy
• newspapers have a social media prescence on facebook, instagram, and twitter
• newspapers create podcasts and video as well as written content