Black Pink and Arctic Monkeys Flashcards
Manufactured music
where the record label choose who are in a band, hire people to make songs, hire people to direct videos, everything is bought and the artist doesn’t do much besides sing
- very artificial
info about IBYLGOTD
- live performance video
- filmed on old cameras (ikegami 3-tube colour television cam)
- raw sound
- authentic
- trendsetters (vintage cameras)
- open monologue (don’t believe the hype)
How did arctic monkeys fame spread?
- gave free CDs to public audience by burning their demo sessions
- word of mouth
- fans would upload albums on livewire and ppl shared them online
- fans created a myspace for them
psychographic of ppl who liked old arctic monkeys:
reformers and explorers
(now its mainstreamers)
What does the success of the Arctic Monkeys tell us about how the music business has changed?
Prior to AM, most music artists were signed to a major record label to get famous. But AM repelled this tradition and had success without being mainstream. All of them grew up in the same school and were friends, they had chemistry. Instead of record labels putting randos together.
- counter-culture to mainstream media
How did the Arctic Monkeys design their video to project their preferred image of themselves
Vintage cam, live performance makes them seem raw and authentic.
Wearning normal people clothes to show they are just like every other person, ot gods.
‘dont believe the hype’ humble
arctic monkeys uses and gratification elements
S: people wanna know why its famous
D: music is good for relaxing and escaping
PR: talk about w/ friends
PI: fanbase, alt, slightly rebellious
How music videos give a sense of identity: (AM)
- watch MVs to reinforce values and behaviour, singer doesn’t care about filming, rarely makes eye contact and saying ‘dont believe the hype’. Au relates to singers nonchalant and rock and roll representation
- recognise themselves or relate to group. band dressed in standard teenage rock band gard of plain tshirts, jeans and trainers, a look easily replicated or already worn by Au. More of a jam session, showing their musical prowness, smth Au may do
- artists as role models, fans aspire to be like them. since represented as everyday lads with typical clothes, costumes, acne = achieveable role models.
- BTS footage enables fans access to band and breaks down barrier between star and fan. gives fan a sense of exclusivity and seeing the band in raw.
- direct address: close ups, breaking the fourht wall, drummer winks and mugs to the cam. seeing the real AM, not act
kpop qualities
- high quality performances (esp dancing)
- extremely polished aesthetic
- in-house method of studio production that churns out musical hits (manufactured)
kpop management companise example of
vertical integration.
They have: talent agencies, record labels, and concert promoters.
HYLT info
- most watched premiere (1.66 M concurrent viewers)
- most views within 24 hours for a MV
- fastest video to achieve 100, 200 and 600M views
- the dance gained more views than the actual vid
differences between AM and BP
AM own indie record label (domino records). BP signed to major record label (YG)
AM met while young. BP met through being trainees
AM own music. BP has lyricists.
AM fanbase was young, indie music and lifestlye. BP majority are females, teens to young adults.
AM had indie rock style. BP is kpop.
AM promote by word of mouth, social media. BP by posters, ads, merch, premieres, dance videos, concerts.
Message behind HYLT
A letter to the haters and how they are gonna rise together so the haters don’t stand a chance.
semiotics in HYLT and what they rep
Statue in the bg was Nike (the god of victory)
Tear on Jennies cheek rep sadness from haters
Locations follow the characters journey from underground to mountains metaphor for rising up
Trojan horse to show toxicity
target audience for BP
Females > Males. Younger audiences; 13-24 y/o.
