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Marketing > M1 Homework > Flashcards

M1 Homework Flashcards

1
Q

Spirit Airlines offers fares that are often 30 percent lower than its competition by allowing customers to only pay for the services they want. Is this an example of
Best Price
Best Product
Best Service

A

Best Price

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2
Q

Zappos offers its customers free shipping, easy returns, and 24/7 telephone access to sales associates. Customers participating in their patient programs get triple points, early access to sales, and expedited shipping.
Is this an example of
Best Price
Best Product
Best Service

A

Best Service

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3
Q

Chick-fil-A employees undergo extensive training to ensure that all of its staff are both professional and courteous.
Is this an example of
Best Price
Best Product
Best Service

A

Best Service

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4
Q

6PM is a discount offer of Zappos featuring a wide variety of great deals and discounted fashion online.
Is this an example of
Best Price
Best Product
Best Service

A

Best Price

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5
Q

The gem-set Oyster Rolex watch is wearable luxury, meticulously designed with absolute attention to detail in the pursuit of perfection.
Is this an example of
Best Price
Best Product
Best Service

A

Best Product

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6
Q

Rolls-Royce is a British luxury car manufacturer whose advanced engineering makes its products the best cars money can buy.
Is this an example of
Best Price
Best Product
Best Service

A

Best Product

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7
Q

Your state’s Republican candidate running for office is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Product

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8
Q

Walmart’s website offers thousands of products you can purchase
is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Place

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9
Q

A new personal assistant app for iPhone
is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Product

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10
Q

Making dinner for a friend in exchange him fixing your computer is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Price

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11
Q

You visit your local Target to buy a calculator is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Place

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12
Q

While scrolling through Instagram, you notice a photo advertisement of Welfair.com this is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Promotion

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13
Q

A flyer for a lawn care company was stuck in your mailbox this is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Promotion

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14
Q

A couple of years after graduation, you purchase your first home this is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Product

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15
Q

You pay your college tuition this semester this is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Price

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16
Q

Your aunt hosts a Thirty-One party where she sells bags and clothes this is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Place

17
Q

Your professor’s lecture on the 4 P’s is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Product

18
Q

While reading People, you notice an ad for Marriott’s new hotel in Mexico is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Promotion

19
Q

You pay $10 at the arena to park your car to see the Big Game this is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Price

20
Q

You grab a coke from the vending machine on your way to class is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Place

21
Q

A friend recommends a new restaurant to you is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Promotion

22
Q

You and your roommate pay $950 a month for rent in an apartment close to campus this is an example of which of the 4 marketing P’s
Price
Place
Promotion
Product

A

Price

23
Q

go to number 3

A
24
Q

f Mom places the highest value on convenience when looking for a cup of coffee, with which of the marketing mix components is she most concerned?
Product
Place
Price
Promotion
Program

A

Place

25
Q

The Coffee Collective is seeking to identify customers who want a unique coffee-drinking experience and are open to a loyalty rewards program. In doing so, the Coffee Collective is determining its

Market orientation
Market program
Marketing concept
Marketing mix
Marketing Segment

A

Marketing Segment

26
Q
A

Marketing (31 decks)

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