Chapter 4 Assignment

Question 1

Which psychological concept is used in this example?
Rita loves to bowl and spend lots of time and money on her favorite sport and hobby.
A) Lifestyle
B) Values, beliefs, and attitudes
C) Perception
D) Motivation and personality
E) Learning

Answer 1

A) Lifestyle

Question 2

Which psychological concept is used in this example?
Dale grew up without much money. He learned the value of a dollar at an early age, and even with a six-figure salary today, he is still does not waste money and is a careful shopper.
A) Lifestyle
B) Values, beliefs, and attitudes
C) Perception
D) Motivation and personality
E) Learning

Answer 2

B) Values, beliefs, and attitudes

Question 3

Which psychological concept is used in this example?
After years of driving experience, Hank does not have to think before he slows down the car at a red light.
A) Lifestyle
B) Values, beliefs, and attitudes
C) Perception
D) Motivation and personality
E) Learning

Answer 3

E) Learning

Question 4

Which psychological concept is used in this example?
Allan just bought a new home and helps protect its contents and his family by installing estate-of-the-art home security system
A) Lifestyle
B) Values, beliefs, and attitudes
C) Perception
D) Motivation and personality
E) Learning

Answer 4

D) Motivation and personality

Question 5

Which psychological concept is used in this example?
While watching Sunday night football, Dan sees 50 commercials for various products. The only commercial he remembers the next day is for the Acura because he in the market for a new car.
A) Lifestyle
B) Values, beliefs, and attitudes
C) Perception
D) Motivation and personality
E) Learning

Answer 5

C) Perception

Question 6

While you’re sitting in your 11 a.m. class, your stomach growls loudly. This is an example of
A) Purchase decision: Buying value
B) Problem recognition: Perceiving a need
C) Information search: Seeking value
D) Alternative evaluation: Assessing value
E) Postpurchase behavior: Realizing value

Answer 6

B) Problem recognition: Perceiving a need

Question 7

After class, you ask your friends what they are planning on doing for lunch and check the café’s menu on your phone.
This is an example of
A) Purchase decision: Buying value
B) Problem recognition: Perceiving a need
C) Information search: Seeking value
D) Alternative evaluation: Assessing value
E) Postpurchase behavior: Realizing value

Answer 7

C) Information search: Seeking value

Question 8

After a fun lunch with your friends at Panera, your stomach is full and you’re caught up on your friends’ news.
This is an example of
A) Purchase decision: Buying value
B) Problem recognition: Perceiving a need
C) Information search: Seeking value
D) Alternative evaluation: Assessing value
E) Postpurchase behavior: Realizing value

Answer 8

E) Postpurchase behavior: Realizing value

Question 9

You realize you do not have any cash for an off-campus lunch; however, you’re not really in the mood for meatloaf, which is the café’s lunch special.
This is an example of
A) Purchase decision: Buying value
B) Problem recognition: Perceiving a need
C) Information search: Seeking value
D) Alternative evaluation: Assessing value
E) Postpurchase behavior: Realizing value

Answer 9

D) Alternative evaluation: Assessing value

Question 10

You decide that you would much rather have a You Pick Two combination at Panera and stop at the ATM on the way to lunch.
This is an example of
A) Purchase decision: Buying value
B) Problem recognition: Perceiving a need
C) Information search: Seeking value
D) Alternative evaluation: Assessing value
E) Postpurchase behavior: Realizing value

Answer 10

A) Purchase decision: Buying value

Question 11

Which situation influence is described below?
Your second wedding anniversary is coming and your spouse really wants an expensive bottle of cologne, something he would never buy for himself
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 11

A) Purchase Task

Question 12

Which situation influence is described below?
To encourage its customers to hang out and socialize, the store has a coffee bar with plush seating and flat screen televisions, a perfect place to have a latte and good conversation
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 12

B) Social Surroundings

Question 13

Which situation influence is described below?
McDonald’s opens its drive-thru lane at 5am.
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 13

D) Temporal Effects

Question 14

Which situation influence is described below?
Walmart superstores have extra-wide isles in the grocery section to make it easier to maneuver the oversized carts
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 14

C) Physical Surroundings

Question 15

Which situation influence is described below?
Nordstrom stores have live piano music
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 15

C) Physical Surroundings

Question 16

Which situation influence is described below?
Belk’s offers a credit card to its customers
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 16

E) Antecedent State

Question 17

Which situation influence is described below?
You need to purchase a wedding gift for your best friend whom you have known since elementary school
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 17

A) Purchase Task

Question 18

Which situation influence is described below?
You decide to bring your fashionista friend to the mall with you for a quick trip and end up spending twice what you had planned
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 18

B) Social Surroundings

Question 18

Which situation influence is described below?
A store offers discounts to groups of friends shopping together
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 18

B) Social Surroundings

Question 19

Which situation influence is described below?
Boston Market runs commercials around the dinner hour
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 19

D) Temporal Effects

Question 20

Which situation influence is described below?
A store has a bakery that produces great smells
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 20

C) Physical Surroundings

Question 21

Which situation influence is described below?
Taco Bell runs commercials late at night, targeting a younger audience
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 21

D) Temporal Effects

Question 22

Which situation influence is described below?
A person at the door greets you with a kind “Welcome to Walmart” putting you in a good mood
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 22

E) Antecedent State

Question 23

Which situation influence is described below?
An amusement park has ATMs inside the park
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 23

E) Antecedent State

Question 24

Which situation influence is described below?
You make a special trip across town to get a box of chocolate for your favorite nana to cheer her up after her recent surgery
A) Purchase Task
B) Social Surroundings
C) Physical Surroundings
D) Temporal Effects
E) Antecedent State

Answer 24

A) Purchase Task

Question 25

Given that Gabby is looking for a budget-priced flight home for holidays, she will need to determine which flight features are most important to her. She will do this during the ________ phase
A) Alternative evaluation
B) post purchase behavior
C) information search
D) problem recognition
E) purchase decision

Answer 25

A) Alternative evaluation

Question 26

Two factors that will influence Gabby’s decision are the fact that she is not a morning person and that she is interested in having free Wi-Fi during the flight. These factors would be considered ________ influences in the consumer purchase decision process.
A) sociocultural
B) marketing mix
C) regulatory
D) situational
E) psychological

Answer 26

E) psychological

Question 27

In her search for the right flight to visit her parents, Gabby learns about the Jet Green fare sale from a favorite blogger. This source of information falls under which category?
A) thought leader
B) lifestyle
C) reference group
D) family influence
E) word-of-mouth

Answer 27

E) word-of-mouth

Question 28

Consumer socialization, passage through the family life cycle, and decision making within the household are three sources of ________ influences on consumer behavior.
A) reference group
B) opinion leader
C) word-of-mouth
D) cultural
E) family

Answer 28

E) family

Question 29

If Justin were to belong to a social group that closely associates with Jet Green, the airline industry, and other customers who love flying Jet Green, he would join a
A) loyalty program
B) reference group
C) dissociative group
D) brand community
E) aspiration group

Answer 29

D) brand community

Question 30

10

Question 35

10

Question 36

As Dora is packing for her honeymoon to Hawaii, she realizes that all of her sunscreens have expired. Since the sun in Hawaii is so strong, she knows she wants the best sun protection possible. She calls her friend Dan, who is a dermatologist, for a recommendation. Dora is seeking information from a(n) ________ in the information search stage.
A) internal source
B) government source
C) Personal source
D) marketer-dominated source
E) Public source

Answer 36

C) Personal source

Question 37

Chad competes in multiple IRONMAN triathlons every year and trains outdoors daily. Chad’s been getting sunburned on his long bike rides lately, so he decides to ask his IRONMAN training group about their sunscreens before he purchases his next bottle of sunscreen. The feedback Chad receives from his IRONMAN group is an example of a ________ influence.
A) sociocultural
B) marketing mix
C) psychological
D) situational
E) strategic

Answer 37

A) sociocultural

Question 38

One of Coppertone’s marketing tactics is the sponsorship of the men’s and women’s Olympic soccer teams. To many of the over 3 million boys and girls playing youth soccer in the United States, the U.S. Olympic soccer teams are a(n) ________ group
A) aspiration
B) associative
C) dissociative
D) membership
E) distance

Answer 38

A) aspiration

Question 39

Kelly wore Coppertone’s Clearly Shear Faces sunscreen last weekend while hiking on the Appalachian Trail. She was very pleased that, even after a full day in the sun, her face was not burned and it did not feel greasy at all. Kelly is currently in the ________ stage of the consumer purchase decision process.
A) postpurchase behavior
B) purchase
C) information search
D) alternative evaluation
E) problem recognition

Answer 39

A) postpurchase behavior

Question 40

Bill and his buddies are on their way to Myrtle Beach for a guys’ golf weekend. While in the airport, he realizes that none of them has packed any sunscreen. Fifteen minutes before his flight is scheduled to depart, he runs in the airport convenience store to grab a bottle of sunscreen. Which situational influence likely had the most significant impact on his purchase decision?
A) temporal effects
B) antecedent effects
C) social surroundings
D) purchase task
E) physical surroundings

Answer 40

A) temporal effects