CH 2 ACCESS POWERPOINT

Question 1

Legal entities that consist of people who share a common mission is known as a

Answer 1

Organization

Question 2

T/F- Organizations develop offerings that create value

Answer 2

True

Question 3

What are the three different types of organizations?

Answer 3

For-profit
Non-profit
Government Agencies

Question 4

A group of companies with similar offerings are known as

Answer 4

Industry

Question 5

What part of a company oversees the three levels of strategy in organizations: corporate, business unit, and functional

Answer 5

Board of Directors

Question 6

Groups of specialists that create value are apart of which company level?

Answer 6

Functional Levels

Question 7

Functions such as operations, marketing, and finance in a company is known as

Answer 7

Departments

Question 8

Different departments contribute to a performance goal is known as

Answer 8

Cross-functional teams

Question 9

What model includes the strategies an organization develops to provide value to customers are known as

Answer 9

Business models

Question 10

What are some the goals or objectives of a company?

Answer 10

Profit
Sales (dollars or units)
Market share
Quality
Customer satisfaction
Employee welfare
Social responsibility
Efficiency (nonprofit organizations)

Question 11

What are the three ways strategies can vary by level? And strategies, can vary by product (or offering)

Answer 11

Corporate level
SBU level
Functional level

Product, services, and ideas

Question 12

The road map for the marketing actions is known as

Answer 12

Marketing Plan

Question 13

A _______ ________ is the visual computer display of the essential information related to achieving a marketing objective.

Answer 13

Marketing Dashboard

Question 14

a measure of the quantitative value or
trend of a marketing action or result is known as

Answer 14

Marketing Metric

Question 15

What is the formula of Dollar sales?

Answer 15

Dollar sales= Average price X Quantity sold

Question 16

What is the dollar market share formula?

Answer 16

Sales DIVIDED BY Total Industry Sales

Question 17

Why would you configure dollar sales and dollar market share?

Answer 17

Compare results with the goals
Compare with previous years
Leads to marketing actions

Question 18

What type of analysis is used to quantify performance measures and growth targets?

Answer 18

Business Portfolio Analysis

Question 19

Which of the following represents low share of high-growth market?
Question Marks
Stars
Cash Cows
Dogs

Answer 19

Question Marks

Question 20

Which of the following represents high share of high growth markets?
Question Marks
Stars
Cash Cows
Dogs

Answer 20

Stars

Question 21

Which of the following generates large amounts of cash?
Question Marks
Stars
Cash Cows
Dogs

Answer 21

Cash Cows

Question 22

Which of the following represents low share of slow growth markets?
Question Marks
Stars
Cash Cows
Dogs

Answer 22

Dogs

Question 23

slide19 shows good example

Question 24

19-22 copied in other brainscape

Question 25

What are the 4 guiding principles and assumptions of the strategic marketing process?

Answer 25

1) Customers are different 2) Customers change 3) Competitors change and react 4) Organizational resources are limited

Question 26

What is the abbreviation of SWOT

Answer 26

Strengths Weaknesses Opportunities Threats

Question 27

SWOT analysis actions apply to each cell help do what within a company?

Answer 27

Build on a strength Correct a weakness Exploit an opportunity Avoid a disaster-laden threat

Question 28

What term involves aggregating prospective buyers into groups, or segments, that (1) have common needs and (2) will respond similarly to a marketing action.

Answer 28

Market Segmentation

Question 29

the cluster of benefits that an organization promises customers to satisfy their needs this is known as

Answer 29

Customer value proposition

Question 30

_____ ___ ______ are those characteristics of a product that make it superior to competitive substitutes.

Answer 30

Points of Difference

Question 31

Planning Phase Step 3 involves using the 4 P's of the marketing mix what are they

Answer 31

Product Strategy Price Strategy Promotion Strat Place Strat

Question 32

What are the 4 components of the implementation phase?

Answer 32

1) Obtaining resources 2) Designing the marketing organization 3) Defining precise tasks, responsibilities, and deadlines 4) Executing the marketing program

Question 33

slide 31?

Question 34

the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

Answer 34

Marketing Strategy

Question 35

the detailed, day-to-day operational marketing actions for each element of the marketing mix that contributes to the overall success of marketing strategies.

Answer 35

Marketing tactics

Question 36

The evaluation phase seeks to keep the marketing program moving correctly by comparing results with plans by

Answer 36

Identifying deviations and planning gaps

Question 37

the money left after a for-profit organization subtracts its total expenses from its total revenues and is the reward for the risk it undertakes in marketing its offerings is known as

Answer 37

Profit

Question 38

an organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.

Answer 38

Strategy

Question 39

the fundamental, passionate, and enduring principles of an organization that guide its conduct over time are known as

Answer 39

Core Values

Question 40

a statement of the organization’s function in society that often identifies its customers, markets, products, and technologies. The term is often used interchangeably with vision. This is known as

Answer 40

Mission

Question 41

What type of culture consists of the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.

Answer 41

Organizational Culture

Question 42

A______ describes the clear, broad, underlying industry, or market sector of an organization’s offering.

Answer 42

Business

Question 43

These two terms are the statements of an accomplishment of a task to be achieved, often by a specific time.

Answer 43

Goals or objectives

Question 44

the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is known as

Answer 44

Market Share

Question 45

a technique that managers use to quantify performance measures and growth targets to analyze their firms’ strategic business units (SBUs) as though they were a collection of separate investments.

Answer 45

Business Portfolio analysis

Question 46

a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products this is known as

Answer 46

Diversification Analysis

Question 47

an approach whereby an organization allocates its marketing mix resources to reach its target markets this is known as

Answer 47

Strategic Marketing Process

Question 48

What type of analysis involves taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization’s marketing plans and the external forces and trends affecting it.

Answer 48

Situation analysis