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marketing > Chapter 5 (her pwrpoint) > Flashcards

Chapter 5 (her pwrpoint) Flashcards

1
Q

Which type of marketing involves the marketing of products and services to organizations for use in the creation of goods and services that they can produce and market to others

A

Business- to- business Marketing

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2
Q

What type of buyers purchase goods/services for the company’s own use, for the in production of other goods/services, and for the resale by wholesalers/retailers

A

Organizational Buyers

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3
Q

Organizational buyers purchase goods/services for the following 3 needs?

A
  • Company’s own use
  • In production of other goods/services
  • Resale by wholesalers/ retailers
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4
Q

What are the 4 markets for business to business marketing?

A

Resellers
Institutions
Government
Manufacturer/ service providers

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5
Q

group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision are known as

A

Buying Center

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6
Q

What are some roles in the buying center?

A

User
Influencers
Buyers
Deciders
Gatekeepers

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7
Q

What are the 3 classes of the buying center?

A

New buyer
Straight Rebuy
Modified Rebuy

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8
Q

Which class of the buying center is for the first time buyer?

A

New Buy

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9
Q

Which class of the buying center is for reorders that are the same as the first time they ordered

A

Straight Rebuy

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10
Q

Which class of the buying center is for the buyers who change product specs, price, delivery, and schedule or supplier

A

Modified Rebuy

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11
Q

Which type of marketing has a demand based on consumer demand

A

B2B

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12
Q

Which type of marketing has a demand creates demand based off need recognition, price, availability, and income

A

B2C

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13
Q

Which type of marketing has a large volume or profit size of orders

A

B2B

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14
Q

Which type of marketing has a small volume and profit size of orders

A

B2C

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15
Q

Which type of marketing has a few numbers buyers in a marketplace but have larger companies?

A

B2B

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16
Q

Which type of marketing has a many numbers buyers in a marketplace?

A

B2C

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17
Q

Which type of marketing has a buying center when it comes to people being involved in a purchase decision?

A

B2B

18
Q

Which type of marketing has a 1-2 people involved in a purchase decision?

A

B2C

19
Q

Which type of marketing has a more complex buying process?

A

B2B

20
Q

Which type of marketing has a less complex buying process?

A

B2C

21
Q

Which type of marketing has a high sense of expertise?

A

B2B

22
Q

Which type of marketing has a low sense of expertise?

A

B2C

23
Q

Which type of marketing has a geographic concentration of being concentrated in certain areas?

A

B2B

24
Q

Which type of marketing has a geographic concentration of being spread out?

A

B2C

25
Q

Which type of marketing has a more direct supplier to manufacturer supply chain

A

B2B

26
Q

Which type of marketing has a more complex supply chain that goes through multiple channels

A

B2C

27
Q

Which type of marketing has a close relationship with customers where they invest more in maintaining relationships

A

B2B

28
Q

Which type of marketing has a impersonal relationship with customers and sometimes exist through electronic communication

A

B2C

29
Q

Which type of marketing has structured payment terms and may vary by customer

A

B2B

30
Q

Which type of marketing has immediate payment terms and sometimes exist through electronic communication is

A

B2C

31
Q

Which type of marketing can take longer time to complete purchases

A

B2B

32
Q

Which type of marketing has business objectives for buying and purchasing?

A

B2B

33
Q

Which type of marketing takes time for purchases depending on involvement level and need

A

B2C

34
Q

Which type of marketing has personal objectives for buying and purchasing?

A

B2C

35
Q

Which type of marketing has an extensive information search

A

B2B

36
Q

Which type of marketing has an information search that depends on involvement level

A

B2C

37
Q

Which type of marketing uses logic for their messaging- what product/service can do for business, ROI, and less emotional means-

A

B2B

38
Q

Which type of marketing focuses on benefits that tend to be more emotional for messaging

A

B2C

39
Q

Which type of marketing uses a complex form of e-commerce that has varied ways to take orders

A

B2B

40
Q

Which type of marketing uses an online order to website as their form of e-commerce

A

B2C

41
Q
A
42
Q
A

marketing (31 decks)

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