Chapter 12

Question 1

What term consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users

Answer 1

Marekting Channel

Question 2

T/F- Marketing channels makes the flow of products and services from a producer, through intermediaries, to buyers possible

Answer 2

True

Question 3

What makes the flow of products and services from a producer, through intermediaries, to buyers possible

Answer 3

Marekting Channels

Question 4

What are the 5 types of marketing channels?

Answer 4

Direct marekting channel
Indirect marketing channel
Dual Distribution
Multichannel Marketing
Strategic channel alliances

Question 5

What type of marketing channel allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson

Answer 5

Direct Marketing Channel

Question 6

What does the direct marketing channel include?

Answer 6

Mail order selling
Direct mail sales
Interactive media
Telemarketing
Catalog sales
Televised home shopping

Question 7

Individuals or organizations that undertake the role of linkage between two parties is known as

Answer 7

Intermediaries

Question 8

Which type of marketing channel has trade from producer to consumer and that is it?

Answer 8

Direct Marketing

Question 9

Which type of marketing channel goes through distributors, wholesalers, or retailers before reaching the consumers?

Answer 9

Indirect Marketing

Question 10

What term is known as the link between manufacturer and customer?

Answer 10

Intermediaries

Question 11

Any intermediary between the manufacturer and end-user markets is known as the

Answer 11

Middleman

Question 12

Any intermediary with legal authority to act on behalf of the manufacturer is known as

Answer 12

Agent or Broker

Question 13

Any intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets is known as

Answer 13

Wholesaler

Question 14

An intermediary who sells to consumers is known as

Answer 14

Retailer

Question 15

An imprecise term, usually used to describe intermediaries who perform a variety of distribution functions, including selling, maintaining inventories,
extending credit, and so on; a more common term in business markets but
may also be used to refer to wholesalers is known as

Answer 15

Distributor

Question 16

A more imprecise term than distributor that can mean the same as distributor, retailer, wholesaler, and so forth is known as

Answer 16

Dealer

Question 17

an arrangement
whereby a firm reaches different buyers by employing two or more different types of channels for the same basic
product is known as

Answer 17

Dual Distribution

Question 18

the blending of different communication and delivery
channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is known as

Answer 18

Multi-channel marketing

Question 19

Retail stores leverage their physical presence by allowing customers to:

Answer 19

• Pick up their online orders at a nearby store
• Exchange non-store purchases at retail location

Question 20

What type of marketing use some combination of stores, catalogs, emails, social media, e-commerce, etc. to sell
merchandise

Answer 20

Retailers

Question 21

What term involves a practice
whereby one firm’s marketing channel is used to sell another firm’s products

Answer 21

Strategic Alliance

Question 22

What type of alliances are popular in global
marketing, where the creation of marketing channel relationships is
expensive and time consuming

Answer 22

Strategic Alliance

Question 23

The process of choosing a channel by best coverage of target market, best satisfy buyers’ requirements, or most profitable is which marketing channel?

Answer 23

Distribution

Question 24

Achieving the best target market coverage requires attention to the:

Answer 24

• Density
• Type of intermediaries used at the retail level of distribution

Question 25

The number of stores in a given geographical area is known as

Answer 25

Density

Question 26

What are the 3 types of density?

Answer 26

Intensive distribution
Exclusive Distribution
Selective distribution

Question 27

when a firm places its offerings in as many outlets
as possible this is known as

Answer 27

Intensive Distribution

Question 28

What type of density is usually chosen for convince products or services?

Answer 28

Intensive Distribution

Question 29

Soda, candy, gum, and etc are examples of what type of distribution?

Answer 29

Intensive Distribution

Question 30

when only one retail outlet in a specific geographical area
carries the firm’s products this is known as

Answer 30

Exclusive Distribution

Question 31

Which type of density is the extreme opposite of intensive distribution and is typically chosen for specialty products or services?

Answer 31

Exclusive Distribution

Question 32

when a firm selects a few retail outlets in a specific geographical area to carry its products this is known as

Answer 32

Selective Distribution

Question 33

What is the most common form of distribution density?

Answer 33

Selective Distribution