Location of Research Flashcards
Location of research refers to…
WHERE the research is carried out. there are 3 possible places that research can take place: LAB, FIELD, ONLINE
L.O.R Lab experiments
an environment which can be controlled by the researcher. In particular a researcher wishes to control extraneous variables, and in an experiment, needs to manipulate the IV. this is easy in a controlled environment
MORE OBJECTIVE
Labs make it possible to use scientific equipment such as brain scan machines. Ppts go into the lab
L.O.R Field experiments
This is not the same as a field. Conducting research in the field usually means working with ppts in an environment that is more familiar to them
the researcher goes into the field
L.O.R online
refers to being connected via the internet to another source. you may be connected to a website or could be using app on a mobile phone. Data can be collected from individuals
- usually involves questionnaires
Lab evaluation strengths
- Control over extraneous variables - as the researcher can control the environment and research - so possible to establish CAUSE N EFFECT BETWEEN IV AND DV
- High RELIABILITY as they can be easily repeated due to controlled conditions & so it is possible to check for consistent results
- possible to use equipment e.g. BRAIN SCAN machines that would be impractical to use in field research
lab eval weaknesses
- lacks ecological validity as the environment is highly controlled and artificial therefore its’s difficult to generalise the findings to behaviour in real life sits
- High chance of demand characteristics as ppts are aware they are being studied they are likely to pick up on clues as to the nature of the research and may change their behaviour to help/ hinder meaning their behaviour is not natural
field eval strgths
- High in ecological validity so it is possible to generalise (apply) the findings to behaviour in real life situations
- less chance of demand characteristics as ppts may be unaware they are being studied therefore they are unlikely to pick up on clues so their behaviour is more likely to be natural
field eval weaknesses
- difficult to establish cause n effect as low control over extraneopus variables so any observed effects may be due to extraneous variables
- Difficult to replicate - low reliablity - diff to check for consistent results
- diff to use equipment that might allow for more scientific/ objective measure of behaviour unlike in a lab setting
Online eval eval strengths
- can access large and diverse groups of ppts e.g. Nosek et al collected 1.5 mn completed responses to their research. more representative than just using students
- Cost effective - uses cheap sodftware - less researcger time required and analysis of data can be easier therefore is a more economical way of carrying out reseaxcg
online eval weaknesses
- Methods are limited to questionnaires - ppl may lie to present themselves in a pos light - SOCIAL DESIRABILITY meaning the research is not gaining a true insight into the behaviour
- ethical issues caused by the research such as psychological harm may be more difficult to deal with as not face to face with ppts and diff to be certain that consent has been gained so the research may not be ethical
