Location Of Research

Question 1

Lab Study - Controlled environment equipped for scientific research

Answer 1

ADVANTAGES:
-High extraneous and confounding variable control so internal reliability
-Easily replicable as standardised procedure

DISADVANTAGES:
-Low ecological validity as P’s not in natural scenario, lowers validity
-P’s may show artificial behaviour as they know they’re in an experiment

Question 2

Field Experiments - Research takes place in participants own natural environment

Answer 2

ADVANTAGES:
-High ecological validity + high mundane realism
-Lower chance of demand characteristics as people may not known in experiment

DISADVANTAGES:
-Less control so more affected by extraneous and confounding variables
-Raises ethical issues on consent and deception if Ps don’t know in study
-Harder to replicate