Localize Flashcards
What does Localize do?
Through there shelf labeling program, localize tells consumers where there food comes from, how it was produced, and how local it is.
CEO’s name
Meghan Dear
Industry Trends and YOY Growth
Consumers are moving from larger food brands to small brand that aligns closely to unique preferences and values. The small-medium food segment is growing 20% per year.
Main Way of Conveying Information to Shoppers
Providing labels on the shelf
New Way of Conveying Information to Shoppers
Providing labels on the packaging of the product itself, they also now provide labels on online products
Smart Labels
By 2022 over 80% of products are speculated to have a smart label on the package. Localize hopes to capitalize on this fact.
Growth on “Local” Foods
36% year over year growth and the market is speculated to be 60 Billion by 2025
Old Drivers for Food
Price, Taste, Convenience
New Drivers for Food
Price, Taste, Convenience, Health, Safety, Experience, Social Impact
How do consumers find all the information they want?
They can scan the QR code and look it up online!
Substitutes for Localize
People have used big TVs before in order to show where there product comes from. Additionally Target uses machines where you can place the product on top and learn more information.
Data base
They have over 1,000,000 unique items in there database and this was achieved as a result of there partnerships.
Work with Walmart
They have worked with Walmart regarding woman-owned products and increasing awareness of products that come from woman owned firms.
Company Started
Started on the dinner table of the CEO. Since then it has transformed into a real business. The advice from the CEO was this. “A lot of people think the same thing, the difference comes from actually doing the things you think.
