LO3- Collecting And Storing Data And Information

Question 1

Examples of methods to collect and store data/information

Answer 1

Questionnaires/surveys 
email sensors
interviews
consumer panels
loyalty schemes
statistical reports
 secondary research methods 
Primary research methods

Question 2

What is questionnaires

Answer 2

These are a set of questions designed to collect data and information from people

Question 3

Avd of questionnaires

Answer 3

Large numbers of people can fill them out and cheaper option

Question 4

Dis of questionnaires

Answer 4

A badly designed question may not get the data required in the right format

Question 5

Types of forms for emails

Answer 5

An interactive form and a link to an online survey

Question 6

Avd of emails

Answer 6

The same email can be sent to many people at the same time

Question 7

Dis of emails

Answer 7

Emails can be diverted to junk folders by the email provider

Question 8

What is sensor

Answer 8

A sensor is a device that responds to movement

Question 9

Avd of sensor

Answer 9

Data by a sensor is usually more accurate, rather than being taken by people

Question 10

Dis of sensor

Answer 10

Sensors may stop working, for example a power cut

Positioning needs considering because if not positioned probably the data may be worthless

Question 11

What is interviews

Answer 11

An interviews is a conversation between two people

Question 12

Avd of interviews

Answer 12

Addittional questions can be asked

Questions can be modified based on answers given

Question 13

Dis of interviews

Answer 13

Can be time consuming and are costly to carry out

Not suitable for gathering data from large numbers of people

Question 14

What are consumer panels

Answer 14

A consumer panel is a group of people who give feedback through a series of questions, feedback is based on a new product/service

Question 15

Avd of comsumer panels

Answer 15

The cost of consumer panels feedback can be low if online feedback methods are used

Question 16

Dis of consumer panels

Answer 16

Products need to be provided to the panel

There is not a range of people on the panel so feedback could be biased

Question 17

What is loyalty schemes

Answer 17

They are points-based reward progamme offered by s business to it’s customers

Question 18

Avd of loyalty schemes

Answer 18

A loyalty scheme can help to keep customer using the business

Question 19

Dis of loyalty scheme

Answer 19

Some people feel its an invasion of their privacy

Question 20

What is a Statistical report

Answer 20

Statistics can be found on websites, they are analysed to gather further data and information

Question 21

Avd of statistical report

Answer 21

Some processing may have already been carried out

Statics show trends and patterns which can be helpful

Question 22

Dis of statistical reports

Answer 22

May not have been collected for the same purpose

Question 23

What is Primary research

Answer 23

A primary research method is where data and information is collected first hand by the person collecting it for a specific purpose

Question 24

What is Secondary research

Answer 24

A secondary research methods that use data and information that has already been collected

Question 25

Name the methods that collect data which come under primary research

Answer 25

Questionnaires
Sensors
Interviews
Loyalty Scheme

Question 26

Name the methods that collect data which come under secondary research

Answer 26

Statistical reports

Loyalty schemes

Question 27

Interviewer definition

Answer 27

The person asking the questions

Question 28

Interviewee definition

Answer 28

The person answering the questions

Question 29

What is a Barcode reader?

Answer 29

Used to scan barcodes. Every product has a unique identifiable barcode

Question 30

What is a Quick response code (QR)?

Answer 30

QR codes are two-dimensional barcodes that store data. They can hold more data and be read faster than a standard barcode.

Question 31

What is a web-based survey?

Answer 31

They are located on the internet. They can be sent as a link or URL contained in an email.

Question 32

Examples of a web-based survey

Answer 32

Voting in a talent show

Feedback after a holiday or hotel stay

Question 33

What is wearable technology?

Answer 33

Refers to smart electronic devices that can be worn. It includes activity trackers, smart watches and headsets.

Question 34

What is Mobile technology?

Answer 34

Is any device that can be transported by the user. Can provide the user with instant access to information via the internet

Question 35

Possible uses for mobile technology

Answer 35

Smartphones, tablets and GPS devices

Question 36

Open question definition

Answer 36

Allows the person completing the questionnaire to give a detailed answer

Question 37

Closed question definition

Answer 37

A question with only a set number of answers to be chosen from
For example can you ride a bike? Yes or No