LO3- Collecting And Storing Data And Information Flashcards
pages 27-34
Examples of methods to collect and store data/information
Questionnaires/surveys email sensors interviews consumer panels loyalty schemes statistical reports secondary research methods Primary research methods
What is questionnaires
These are a set of questions designed to collect data and information from people
Avd of questionnaires
Large numbers of people can fill them out and cheaper option
Dis of questionnaires
A badly designed question may not get the data required in the right format
Types of forms for emails
An interactive form and a link to an online survey
Avd of emails
The same email can be sent to many people at the same time
Dis of emails
Emails can be diverted to junk folders by the email provider
What is sensor
A sensor is a device that responds to movement
Avd of sensor
Data by a sensor is usually more accurate, rather than being taken by people
Dis of sensor
Sensors may stop working, for example a power cut
Positioning needs considering because if not positioned probably the data may be worthless
What is interviews
An interviews is a conversation between two people
Avd of interviews
Addittional questions can be asked
Questions can be modified based on answers given
Dis of interviews
Can be time consuming and are costly to carry out
Not suitable for gathering data from large numbers of people
What are consumer panels
A consumer panel is a group of people who give feedback through a series of questions, feedback is based on a new product/service
Avd of comsumer panels
The cost of consumer panels feedback can be low if online feedback methods are used
Dis of consumer panels
Products need to be provided to the panel
There is not a range of people on the panel so feedback could be biased
What is loyalty schemes
They are points-based reward progamme offered by s business to it’s customers
Avd of loyalty schemes
A loyalty scheme can help to keep customer using the business
Dis of loyalty scheme
Some people feel its an invasion of their privacy
What is a Statistical report
Statistics can be found on websites, they are analysed to gather further data and information
Avd of statistical report
Some processing may have already been carried out
Statics show trends and patterns which can be helpful
Dis of statistical reports
May not have been collected for the same purpose
What is Primary research
A primary research method is where data and information is collected first hand by the person collecting it for a specific purpose
What is Secondary research
A secondary research methods that use data and information that has already been collected
