LESSON NINE PLEASING PERSONALITY Flashcards

1
Q

What is an ATTRACTIVE personality?

A

A personality that attracts

It is a combination of characteristics and appearances that distinguish a person.

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2
Q

What are the components that constitute your personality?

A
  • Clothes you wear
  • Lines in your face
  • Tone of your voice
  • Thoughts you think
  • Character developed by those thoughts
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3
Q

Which part of your personality is most important?

A

The part represented by your character

This part is not visible and is crucial for attractiveness.

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4
Q

What impact does your outward appearance have on others?

A

People form first impressions based on it.

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5
Q

How can the manner of shaking hands influence perceptions?

A

It can attract or repel those you interact with.

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6
Q

What is personal magnetism?

A

The vitality of your body that constitutes an important part of your personality.

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7
Q

What can make your personality always attract others?

A

Taking a keen heart-interest in the other fellow’s ‘game’ in life.

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8
Q

What did the old lady use to attract the speaker’s attention?

A
  • A sweet smile
  • A magnetic handshake
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9
Q

What was the effect of the old lady’s smile and handshake?

A

It disarmed the speaker and made him a ‘willing victim’.

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10
Q

What did the old lady say that captivated the speaker?

A

She thought he was doing the most wonderful work of any man in the world today.

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11
Q

What was the main purpose of the old lady’s visit?

A

To sell books, but she ended up selling the speaker on himself.

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12
Q

What is the significance of listening to others in sales?

A

People will listen intently to those who talk about what lies closest to their hearts.

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13
Q

True or False: The newly made salesman was initially a successful seller.

A

False

He had never tried to sell securities before.

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14
Q

What strategy did the newly made salesman use to connect with the artist?

A

He talked about the artist’s work rather than his own business.

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15
Q

What was the result of the newly made salesman’s approach?

A

The artist brought up the subject of securities himself.

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16
Q

Fill in the blank: The first impression people form is often based on _______.

A

[outward appearance]

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17
Q

What did the newly made salesman do to make the artist feel valued?

A

Expressed genuine interest in the artist’s work.

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18
Q

What lesson can be learned from the old lady’s interaction with the speaker?

A

The importance of making a personal connection before trying to sell something.

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19
Q

What did the old lady ultimately sell to the speaker?

A

Herself

She effectively made a connection before discussing her products.

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20
Q

What did the master salesman sell the artist?

A

He sold him his own picture which he was painting on his own canvas.

The securities were just an incident in the transaction.

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21
Q

What was the artist’s initial reaction to the other salesmen from the firm?

A

He found them annoying and had to ask one to leave.

The artist mentioned Mr. Perkins as one of the salesmen who annoyed him.

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22
Q

How did the newly made salesman distinguish himself from others?

A

By presenting the matter differently and showing genuine interest in the artist’s work.

This approach led to a successful sale.

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23
Q

What was the commission earned by the newly made salesman in his first month?

A

$7,900.00.

He led the next highest man by more than double.

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24
Q

What is emphasized about the principles of success throughout the course?

A

They are not new and have been available to all for ages.

The principles are as old as civilization itself.

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25
What type of personality did the master salesman possess?
He had an attractive personality despite not being physically appealing. ## Footnote His personality was appealing to those whose work he praised.
26
What does cheap flattery do according to the text?
It repels instead of attracting. ## Footnote It is easily detected and perceived as shallow.
27
What is the key to developing an irresistibly attractive personality?
Taking a keen interest in other people and their work. ## Footnote Genuine admiration is crucial.
28
What is the first suggested idea for a profitable business?
Manufacturing toys due to the demand created by the decline of German toy imports. ## Footnote Japan is the only competitor, but their toys are of poor quality.
29
What should one do to find out what toys to manufacture?
Visit local toy dealers to see which toys sell most rapidly. ## Footnote Understanding market demand is essential.
30
What is a suggested characteristic of a successful toy?
It should be useful, interesting, and possibly educational. ## Footnote Toys that entertain and teach will have lasting appeal.
31
What is Plan Number Two focused on?
Writing advertising copy and managing advertising accounts for clients. ## Footnote It involves working closely with an advertising agency.
32
What percentage commission can one expect from the advertising agency according to Plan Number Two?
Seven percent on the gross expenditures of accounts brought to the agency. ## Footnote This serves as compensation for services rendered.
33
What is the expected gross business revenue under Plan Number Two?
$250,000.00 a year. ## Footnote This could yield a commission of $17,500.00.
34
What does Plan Number Three involve?
Partnering with a printer and a commercial artist to improve printed materials. ## Footnote This plan aims to enhance the quality of printing for clients.
35
How much commission could one expect from the printing business according to Plan Number Three?
Ten percent on the gross amount of printing business. ## Footnote This commission is for bringing in new business.
36
What is the suggested approach for obtaining accounts in advertising?
Offer services without compensation to secure accounts. ## Footnote This strategy helps build a client base.
37
What should one do with the printed materials to attract business?
Show how improvements can be made to their printed matter. ## Footnote Demonstrating value is key to securing business.
38
What is the expected annual profit for the artist and copywriter mentioned?
$5,000.00 a year apiece
39
What type of profit is one entitled to from the work of others in business?
Legitimate profit
40
How can an individual's ability impact the earning capacity of those working with them?
It can greatly increase their earning capacity
41
What is the first step for someone wanting to transition from employee to employer?
Serve the firm or individual as you would wish to be served
42
Who are typically the big employers of help according to the text?
Men and women who came up from lowly labor
43
What is the primary business opportunity mentioned regarding farm products?
Carrying farm products direct from the farm to the city consumer
44
What two classes of people exist in business?
Producers and Consumers
45
What is a key consideration when creating a plan to make money?
It should slice off a little of the cost to the consumer
46
True or False: The business of bringing producer and consumer together should be conducted greedily.
False
47
What is the consequence of excessively high prices on necessities according to the text?
Someone may get into the bad graces of the American public
48
What approach to wealth creation is suggested in the text?
Give goods at the lowest possible profit
49
What notable figure is mentioned as an example of successful wealth accumulation?
John D. Rockefeller
50
What is a key trait of a Pleasing Personality?
It makes use of Imagination and Co-operation
51
What famous speech is referenced as a lesson on personality and salesmanship?
Mark Antony’s speech at the funeral of Caesar
52
What is the initial reaction of the crowd to Antony's speech?
They are initially antagonistic
53
Fill in the blank: 'Friends, Romans, Countrymen, lend me your ______.'
ears
54
What does Antony use to neutralize the minds of his listeners?
Cleverly crafted language and appeals to their emotions
55
What effect does Antony aim to achieve by pausing during his speech?
To observe the effect of his words on the audience
56
What does Antony suggest about Brutus and Cassius in his speech?
They may not be as honorable as the mob believes
57
What does Antony's reference to Caesar's will stir in the audience?
Curiosity and desire
58
What is the ultimate goal of Antony's speech?
To sway the crowd to mourn Caesar and turn against Brutus
59
What is the emotional state Antony aims to induce in the crowd regarding Caesar's will?
It will inflame you; it will make you mad.
60
What does Antony suggest about the honorable men who killed Caesar?
He injects a suggestion that they are traitors.
61
What does Antony ask the crowd to do around Caesar's corpse?
Make a ring about the corpse of Caesar.
62
What does Antony highlight about Brutus during his speech?
Brutus was Caesar’s angel.
63
What is the reaction of the crowd after Antony shows them Caesar's wounds?
They weep and express a desire for revenge.
64
What does Antony say about the character of those who killed Caesar?
They are honorable men.
65
What psychological tactic does Antony use to sway the crowd?
He emphasizes the 'you' attitude instead of 'I'.
66
What does Antony present as Caesar's legacy to the citizens?
Seventy-five drachmas and his private arbors.
67
True or False: Antony tries to force the crowd into action immediately.
False.
68
What is the foundation of a pleasing personality according to the text?
Character.
69
Fill in the blank: The Latin root of 'educate' is _______.
educo.
70
What is the first step in building character?
Rigid self-discipline.
71
How can one appropriate qualities from others?
Through Auto-suggestion.
72
What should one do daily to develop a pleasing personality?
Praise at least one good quality in another person.
73
What should the praise given to others be like?
Genuine and earnest.
74
What principle is emphasized regarding thoughts?
Control your thoughts and keep them positive.
75
What does the law of attraction state in relation to praising others?
Those whom you praise will see qualities in you that you see in them.
76
What does Antony declare about his ability to speak?
He is no orator as Brutus is.
77
What does Antony's speech illustrate about the art of persuasion?
The importance of understanding the audience's psychology.
78
What does Antony's careful preparation reveal about his approach?
He knows how to influence the minds of the Roman mob.
79
What does Mark Antony's appeal represent in terms of salesmanship?
A crafty type of appeal based on self-interest.
80
What does the phrase 'most unkindest cut of all' refer to?
Brutus's betrayal of Caesar.
81
How does Antony describe himself in relation to Caesar?
A plain, blunt man who loves his friend.
82
What effect does gratitude from others have on a person's personality?
It modifies your entire personality ## Footnote This is related to the law of attraction.
83
What is the relationship between the law of attraction and personal success?
Your success is in exact proportion to your faith in its soundness.
84
What can you develop with the aid of the formula discussed in the text?
An attractive personality.
85
What are the two desirable effects of speaking aloud affirmations?
* Sets into motion vibrations that reach the subconscious * Develops ability to speak with force and conviction.
86
What should you do to express an attractive personality through your voice?
Cultivate a deep, rich tone and avoid a harsh or shrill voice.
87
What is the chief method of expressing your personality?
Speech.
88
What is a common trait among prominent leaders in various fields?
Ability to speak with force and conviction.
89
True or False: A salesman benefits from developing public speaking skills.
True.
90
List the seven factors that contribute to developing an attractive personality.
* Interesting yourself in others * Ability to speak with force and conviction * Dressing appropriately * Developing a positive character * Expressing warmth in greetings * Attracting others by attracting yourself * Overcoming self-imposed limitations.
91
What is the main advantage of being agreeable?
It beautifies the character of all who practice it.
92
What should you remove to develop an attractive personality?
Chips from your shoulders and a negative outlook.
93
What is the art of being agreeable considered in salesmanship?
The foundation of all successful salesmanship.
94
Why do people choose certain businesses over others?
Because of the owner's agreeable personality.
95
What does the text suggest about acquiring wealth through ruthlessness?
It leads to remorse and emptiness.
96
According to the text, what should one prioritize in relationships?
Maintain friendly relations and avoid imposing burdens.
97
What lesson can be learned from Napoleon's life?
The importance of acquiring the art of being agreeable.
98
What is suggested as a preferable way of life over power and ambition?
Living simply and harmoniously with loved ones.