LESSON FIVE IMAGINATION Flashcards
1
Q
What is imagination defined as in the modern dictionary?
A
The act of constructive intellect in grouping the materials of knowledge into new, original, and rational systems
It includes poetic, artistic, philosophic, scientific, and ethical imagination.
2
Q
What is referred to as the ‘hub’ of the Reading Course?
A
Imagination
It connects all lessons and is essential for developing qualities like self-confidence and leadership.
3
Q
What must be created in your imagination before they can become a reality?
A
Self-confidence, initiative, and leadership
These qualities are essential for achieving a definite purpose in life.
4
Q
What does the transformation of material achievements begin with?
A
Thought
Followed by organization of that thought into ideas and plans.
5
Q
What power does imagination have that is not generally attributed to it?
A
The power to register vibrations and thought waves from outside sources
This is related to the principle of telepathy.
6
Q
What is telepathy?
A
The communication of thought from one mind to another without physical or mechanical appliances
It is essential for effective use of imagination.
7
Q
True or False: A negative mind attracts a positive mind.
A
False
A negative mind that focuses on failure does not attract a positive mind focused on success.
8
Q
What is often regarded as an indefinite and untraceable concept?
A
Imagination
This misconception limits understanding of its powers.
9
Q
What can no one take from you, regardless of circumstances?
A
The control and use of your imagination
This is a unique personal power.
10
Q
Who wrote the poem ‘Abou Ben Adhem’?
A
Leigh Hunt
He wrote it while imprisoned due to his political views.
11
Q
What does civilization owe to individuals like Leigh Hunt?
A
The picturing of higher and nobler standards of human relationship
Imagination plays a crucial role in societal progress.
12
Q
What occurs when a dominating idea registers in the minds of others?
A
Mob psychology
It leads to collective behavior influenced by the initial idea.
13
Q
What evidence was observed on Armistice Day, 1918?
A
A world-wide expression of joy as millions ceased fighting
This was a demonstration of collective thought waves.
14
Q
What effect does a disgruntled person have in a workplace?
A
They disrupt the entire organization
Their negative mindset registers in others’ minds.
15
Q
What is the result of placing a positive person in a group of workers?
A
Their optimism reflects in every person who works with them
This promotes a harmonious workplace.
16
Q
What does imagination allow a person to do with existing facts and substances?
A
Rearrange them into new combinations
This process is fundamental for innovation.
17
Q
Who is Clarence Saunders?
A
The founder of the Piggly-Wiggly self-help grocery store system
His idea transformed the grocery retailing landscape.
18
Q
Fill in the blank: Imagination is both _______ and creative in nature.
A
[interpretative]
It can examine facts and create new combinations.
19
Q
What idea did Clarence Saunders transform into the Piggly-Wiggly grocery chain?
A
The ‘self-help’ idea from the cafeteria
Saunders utilized imagination to shift an existing concept into a new context.
20
Q
What three factors did Clarence Saunders combine to create the Piggly-Wiggly plan?
A
- Definite purpose
- Self-confidence
- Initiative
21
Q
What was Thomas A. Edison’s significant contribution to the electric light bulb?
A
He combined two known principles to create a practical light bulb design.
22
Q
What was the missing link that Edison identified for his light bulb invention?
A
The absence of oxygen inside the glass globe.
23
Q
True or False: Andrew Carnegie was credited with unusual ability in many respects.
A
False
24
Q
What principle did Andrew Carnegie understand that contributed to his success?
A
Organized effort
25
What did Carnegie do to achieve his definite purpose?
Surrounded himself with capable men.
26
What was the significance of Charles M. Schwab's private car meeting a young stenographer?
The stenographer showed initiative and imagination, leading to his promotion.
27
Fill in the blank: The young man who sent a ten-dollar bill with his job application demonstrated _______.
imagination
28
What did Edwin C. Barnes do to secure a job with Thomas A. Edison?
He traveled to Edison’s location using a freight car.
29
What single act is Theodore Roosevelt known for during his presidency?
Starting the steam shovels for the Panama Canal.
30
What was James J. Hill's occupation before he envisioned a great railway system?
Telegraph operator
31
What powerful tool is described as the 'workshop of the soul'?
Imagination
32
What does the poem quoted in the text suggest about thoughts?
They are powerful and can manifest into reality.
33
True or False: Imagination is only available to those who have already achieved success.
False
34
What did the engineer who planned the Brooklyn Bridge do that the cobbler could not?
Visualized the bridge as a reality before construction.
35
What discovery allows city dwellers to grow vegetables without sunshine?
Electric 'sunlight'
36
How did the man in California turn unsuitable land into valuable building lots?
By using explosives to reshape the land.
37
Fill in the blank: Mixing chemical ingredients can create a product with a different _______.
nature
38
What transformation occurs when pig-iron is combined with other elements?
It becomes steel.
39
What is the primary value added to materials according to the text?
Imagination
## Footnote
Imagination transforms raw materials into valuable products.
40
What elements are combined with pig-iron to create steel?
* Carbon
* Silicon
* Manganese
* Sulphur
* Phosphorus
## Footnote
These elements must be in the right proportions to create steel.
41
What was the old barn transformed into?
A beautiful automobile supply station
## Footnote
This transformation was achieved with a little lumber, cement, and imagination.
42
Who did the owner of the big print-shop ally himself with?
A man who mixed imagination with printing
## Footnote
This man was a writer of advertisements.
43
What is the significance of imagination in salesmanship?
The master salesman sees the merits of the goods or services in his own imagination
## Footnote
If a salesman fails to see this, he will not make the sale.
44
What opportunity did the author identify regarding failures?
Failures can be converted into assets of priceless value
## Footnote
Imagination leads to discovering opportunities in misfortunes.
45
How did Andrew Carnegie utilize imagination?
He developed his own imagination and allied himself with others who possessed it
## Footnote
This group included specialists in various fields.
46
What was the main reason that previous attempts to secure B——'s release failed?
They used no imagination
## Footnote
Their arguments lacked sufficient motive for the governor to grant a pardon.
47
What did the author do to convince the governor to release B——?
Presented a case highlighting the benefits for 160,000 other inmates
## Footnote
The author focused on the broader impact rather than personal connections.
48
Fill in the blank: The products of your hands, minus ______, will yield you but a small return.
imagination
## Footnote
Proper guidance by imagination can greatly increase earnings.
49
What is the result of mixing imagination with labor according to the text?
Creation of valuable products
## Footnote
This includes transforming raw materials into valuable items.
50
True or False: The author believes that all difficult tasks require a lot of effort if approached correctly.
False
## Footnote
The author suggests that many difficult tasks can be easily performed if approached from the right angle.
51
In what way did B—— contribute to his own release?
By creating a prison correspondence school system
## Footnote
His initiative demonstrated his potential for rehabilitation.
52
What does the author suggest about alliances in business?
They can take various forms, such as marriage, business partnerships, and friendships
## Footnote
Alliances can enhance one's capacity to succeed.
53
What was the author's attitude towards worries?
Worries are of no avail
## Footnote
The author chooses not to worry about things beyond his control.
54
What key factor did the author emphasize when asking for B——'s release?
The potential benefit to a larger group of inmates
## Footnote
This approach appealed to the governor’s sense of public good.
55
What can the governor tell about the speaker's belief before the speaker states their mission?
The governor could tell that the speaker knew they had a good case due to the self-confidence in their eyes and positive tone of voice.
56
What is the primary tool used by the speaker in the B—— case?
Imagination.
57
What does the speaker disclaim credit for in the B—— case?
The small part played in the case.
58
What is the key principle emphasized by the speaker in relation to salesmanship?
The power of imagination.
59
What is a prominent trait of human nature mentioned by the speaker?
Men are selfish.
60
Fill in the blank: Men will grant favors requested for the benefit of _______ when they would not do so for personal gain.
[a third person].
61
What must a salesman do to successfully present their case?
Plan the presentation to highlight the strongest advantages to the buyer.
62
What unique approach did the man of imagination take to sell the shepherd dog?
He framed the sale as beneficial for the buyer, highlighting the dog's useful services.
63
True or False: No one wants something that someone else is trying to 'get rid of.'
True.
64
What did the speaker suggest about men and their ability to attract success?
If one looks and acts like a failure, they will attract failures.
65
Who harnessed the energy of Niagara Falls to create electric current?
A man of imagination.
66
Fill in the blank: The first Rotary Club was conceived by _______.
[Paul Harris].
67
What is the relationship between imagination and adversity, according to the speaker?
Adversities force one to use both imagination and decision.
68
What lesson does the speaker indicate is learned over time regarding human nature?
All men are much alike in many ways.
69
What does the speaker believe is essential for making profitable use of imagination?
Understanding human motives.
70
What is a key question a detective asks to solve a crime?
What was the motive?
71
What does the speaker claim about the necessity of imagination in business?
Every business needs the dreamer who can translate dreams into reality.
72
What is the ultimate goal of one's imagination, according to the speaker?
To create a definite chief aim.
73
What happens when one knows what they want and is determined to get it?
The battle for success is half won.
74
What does the speaker say about the power of decision?
It grows with use.
75
What can often force a person to make better decisions?
Having their back against the wall.
76
Fill in the blank: The Reverend P. W. Welshimer has led a church for nearly _______ years.
[twenty-five].
77
What distinguishes Reverend Welshimer's church from others in the United States?
It has the largest Sunday School membership.
78
What is the usual length of time that one pastor may remain in a given pastorate?
Three years
79
What is the size of the Sunday School led by Reverend Welshimer?
Over 5,000 members
80
What qualities did Reverend Welshimer employ to maintain his pastorate for a quarter of a century?
* Laws of Initiative and Leadership
* Definite Chief Aim
* Self-confidence
* Imagination
81
How does Reverend Welshimer assign tasks to new members?
He assigns a DEFINITE task that suits their temperament, training, and business qualifications
82
What is the purpose of keeping church members busy according to Reverend Welshimer?
To prevent them from disagreeing with each other
83
True or False: Reverend Welshimer has received offers for high-paying positions due to his leadership skills.
True
84
What does Reverend Welshimer operate in the basement of the church?
A first-class printing plant
85
What type of publication does Reverend Welshimer produce weekly?
A church paper
86
What is the role of the church choir and orchestra according to Reverend Welshimer?
To supply entertainment and keep temperamental members employed
87
Who was Dr. Harper?
Former president of the University of Chicago
88
What notable achievement is Dr. Harper known for?
Raising large amounts of funds for the University of Chicago
89
Fill in the blank: Dr. Harper believed his leadership was the result of carefully planned _______.
procedure
90
What strategy did Dr. Harper use to secure funding from wealthy individuals?
He planted ideas in their minds to appeal to their desire for legacy
91
What was the outcome of Dr. Harper's meeting with the street car head?
He secured a check for a million dollars
92
What does the phrase 'idle hands are the devil’s best tools' imply in the context of Reverend Welshimer's methods?
Keeping members busy prevents mischief
93
What technique did Dr. Harper use to place the street car man on the defensive?
He suggested the uncertainty of getting permission from his Board
94
What appeal did Dr. Harper make to the street car man's emotions?
The desire to perpetuate his name
95
True or False: Dr. Harper's approach was based on chance and accident.
False
96
What common human weakness did Dr. Harper exploit to encourage donations?
The desire to perpetuate one's name
97
What does the phrase 'we cannot sow thistles and reap clover' suggest?
The principle of cause and effect in nature
98
What was the initial setting for the Law of Success philosophy?
It was in the embryonic stage, being lectured in a small town in Illinois.
99
What did the young life insurance salesman learn about selling from the lecture?
He learned about the value of allied effort and co-operative effort.
100
What innovative plan did the young life insurance salesman implement?
He arranged for a grocer to offer a $1,000 insurance policy to customers spending $50 on groceries.
101
What was the outcome of the young man's plan with the grocer?
He gained many new customers and boosted business for the grocer.
102
Which other businesses did the life insurance salesman collaborate with?
* Gasoline filling station owner
* Restaurant owner
* Local builder and real estate man
103
What was the insurance plan offered by the restaurant owner?
He insured regular customers for $1,000, claiming it would extend their life due to his food's quality.
104
What is a key factor in achieving financial success according to the text?
Making practical use of creative imagination.
105
What could someone with an inventive mind create to improve safety at railroad crossings?
An automatic railroad crossing control system.
106
What unique idea could a farmer use to sell his produce directly to motorists?
Contracting with motorists based on their automobile licenses for direct purchases.
107
How can a roadside gasoline filling station owner utilize imagination for business?
By placing a lunch stand and attracting customers with advertising.
108
What was the concept behind the Piggly-Wiggly self-help store plan?
It was a simple idea that required considerable imagination to implement.
109
What is the most important factor in the art of selling?
Imagination.
110
What mistake did the salesperson at the haberdashery make?
He failed to recognize the customer's preference for ties.
111
What approach did the successful salesperson in the small shop take?
He accurately assessed the customer's needs and offered relevant products.
112
What did the successful small shop owner do to ensure high sales?
He understood human nature and tailored his sales approach accordingly.
113
What observation did the author make about women trying on hats?
Their manner of handling hats reveals their preferences.
114
True or False: The young life insurance salesman became very successful after applying the Law of Imagination.
True.
115
What indicates a customer's interest in a hat?
Arranging hair under the hat, pulling it down to a preferred angle, and looking at it in a mirror.
## Footnote
These actions signal admiration and interest in the hat.
116
How can a clever saleswoman increase sales to a single customer?
By observing the customer's likes and dislikes, and concentrating on appealing merchandise.
## Footnote
This approach can lead to selling multiple items in one visit.
117
What percentage of 'walk-outs' are attributed to poor sales tactics?
Seventy-five percent.
## Footnote
'Walk-outs' refer to customers who leave without making a purchase.
118
What mistake did the inexperienced salesman make in the hat store?
He offered a brown derby hat to a customer who clearly disliked it.
## Footnote
This indicates a lack of understanding in reading customer preferences.
119
What behavior did the regular salesman exhibit that led to a sale?
He recognized the customer’s dissatisfaction and engaged them in conversation to address concerns.
## Footnote
This illustrates the importance of customer service in sales.
120
What was the outcome of the encounter in the men's clothing store?
The customer ended up purchasing the suit he initially wanted and two additional suits.
## Footnote
This demonstrates the effectiveness of good salesmanship.
121
What strategy did the salesman use to draw the customer into the store?
He asked the customer to step inside to find out the price of the suit.
## Footnote
This tactic was designed to disarm the customer and encourage them to browse.
122
What psychological factor contributed to the customer buying the suit?
The suit fit well and was shown to best advantage, enhancing its appeal.
## Footnote
The customer was pleasantly surprised by the price, which influenced the buying decision.
123
What is one reason customers pay more at the Marshall Field store?
An implied guarantee on merchandise satisfaction.
## Footnote
Customers feel more secure when they know they can return items easily.
124
What aspect of merchandise display contributes to higher sales at the Field store?
Artistic window displays and harmonious grouping of merchandise.
## Footnote
This creates an appealing shopping atmosphere.
125
How does the Field store's staff contribute to its success?
By being well-selected and socially acceptable as neighbors.
## Footnote
This enhances customer comfort and satisfaction.
126
What was the impact of artistic wrapping on the delivery of the repaired cigarette case?
It created an impression of a special gift, enhancing the customer's experience.
## Footnote
The elaborate packaging contributed to customer satisfaction despite the high repair cost.
127
What is a key lesson from the cigarette case incident?
Careful study of display and packing can justify high prices.
## Footnote
Customers are more accepting of high prices when service is exceptional.
128
What unique service does the fruit merchant offer to enhance sales?
He provides specially prepared baskets of fruit with embellishments for delivery to departing boats.
## Footnote
This service caters to customers looking for thoughtful gifts.
129
What do American consumers expect when purchasing goods?
They expect class and embellishments that enhance the appearance of the merchandise.
## Footnote
This is a significant factor in their buying decisions.
130
What can a salesman achieve by understanding customer psychology?
They can sell ordinary merchandise at higher prices by appealing to customer preferences.
## Footnote
This highlights the importance of tailoring the sales approach.
131
What is the role of imagination in merchandise sales?
Mixing imagination with merchandise can lead to increased sales and customer retention.
## Footnote
Imagination enhances the appeal of products beyond their intrinsic value.
132
How can proper display and wrapping affect merchandise pricing?
Proper display and artistic wrapping can allow ordinary merchandise to command higher prices.
## Footnote
This is based on the psychology of customer perception.
133
What is the difference in customer experience between two restaurants serving the same sandwich?
One restaurant serves in dainty cups and has a pleasant atmosphere, resulting in higher prices for the same sandwich.
## Footnote
The difference is in the atmosphere and presentation, not the quality of the food.
134
What principle did P. T. Barnum express regarding consumer behavior?
People are drawn to buy based on appearances and atmosphere.
## Footnote
Barnum highlighted the tendency of consumers to be influenced by superficial factors.
135
How much additional revenue could a sales psychology expert potentially generate for a merchant?
$60,000.00 to $75,000.00 from a stock worth $50,000.00 with proper presentation techniques.
## Footnote
This demonstrates the impact of effective sales training and display strategies.
136
What effect does packaging have on the perceived value of a shirt?
A shirt packed artistically can sell for $1 to $1.50 more than the same shirt without special packaging.
## Footnote
This illustrates the importance of presentation in consumer goods.
137
What happens to the value perception of a high-quality shirt when placed on a bargain counter?
The finest shirt cannot be sold for half its value if placed alongside inferior shirts.
## Footnote
This shows that consumers often judge value based on presentation rather than quality.
138
What do American consumers prioritize when purchasing automobiles?
Style and appearance of the automobile.
## Footnote
Most consumers are less concerned with the mechanical aspects of the car.
139
What realization did Henry Ford come to regarding consumer preferences?
People prefer to buy based on appearance rather than reality, a truth he acknowledged after observing competitors.
## Footnote
Ford's experiences led to the creation of automobiles that appealed to consumer aesthetics.
140
What is often necessary for great achievement?
Great achievement is usually born of great sacrifice and is never the result of selfishness.
## Footnote
This reflects the idea that success often requires personal investment and commitment.
141
Fill in the blank: Great achievement is usually born of great _______.
sacrifice.
142
True or False: The intrinsic quality of a product is the only factor influencing its sale.
False.
## Footnote
Presentation and consumer perception also play significant roles in sales.
