lesson 3 Flashcards
Are qualities properties or characteristics that are MANIPULATED
Variables
Procedure for assigning numerical values to represent
Measurement
Determine the “level of statistical analysis that can be used” and the type of conclusion that can be drawn
Level of measurement
Used to classify into categories but CANNOT BE RANKED
Nominal
Identify the level of measurement:
Gender
Nominal
Identify the level of measurement:
Civil status (single, married)
Nominal
Shows the RELATIVE RANKINGS if variables and in ordering observations
Ordinal
Ordinal are ranked from:
Highest to lowest; Most to least
The ‘DEVICES designed to ASSIGN A NUMERIC SCORE’ for people to place them in continuum
Scale
Identify the level of measurement:
Scale
Ordinal
Consists of several declarative items that ‘EXPRESS A VIEWPOINT OF THE TOPIC ‘
Likert scale
Participants are asked to “rate concepts on a series of bipolar adjectives”
Semantic Differential Scale
Identify the level of measurement:
Respondents place a check at the appropriate point on a 7 point scale
Semantic differential scale
‘BRIEF CASE REPORT’ or description of events to which ‘respondents are ASKED TO REACT’
Vignette
Participants are presented with a SET OF CARDS on which words or phrases are written
Q-sorts
