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English > Lesson 100 : Marketing and advertising > Flashcards

Lesson 100 : Marketing and advertising Flashcards

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Proverbs and Idioms flashcards
1
Q

L’étude de marché

A

Market research

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2
Q

Faire une étude

A

To survey

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3
Q

Une étude

A

To survey

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4
Q

Analyser / une analyse

A

To analyze / an analysis

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5
Q

Sonder / un sondage

A

To poll / a poll

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6
Q

Un échantillon / un échantillonnage

A

a sample / a sampling

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7
Q

Commercialiser

A

To market

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8
Q

Un marché

A

A market

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9
Q

Lancer / un lancement

A

To launch / a launch

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10
Q

Cibler / une cible

A

To target / a target

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11
Q

Un créneau

A

A niche, a gap

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12
Q

Le produit

A

The product

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13
Q

Produire / un produit

A

To produce / a product

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14
Q

La marchandise

A

Goods, marchandise

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15
Q

Un article / une marque

A

An item / a brand

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16
Q

Emballer / l’emballage, le conditionnement

A

To package / packaging

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17
Q

Étiqueter / une étiquette

A

To label / a label

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18
Q

Proposer

A

To offer

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19
Q

Une offre

A

An offer

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20
Q

Une gamme

A

A range

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21
Q

Disponible / la disponibilité

A

Available / availability

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22
Q

Haut de game

A

Upscale, upmarket

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23
Q

Bas de gamme

A

Downscale

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24
Q

Un défaut / défectueux

A

A fault / faulty

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25
Q

La promotion

A

Promotion

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26
Q

Promouvoir

A

To promote

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27
Q

Promotionel

A

Promotional

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28
Q

Marchandiser

A

To bargain

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29
Q

Une bonne affaire

A

A bargain

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30
Q

Baisser le prix

A

To discount

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31
Q

Une remise / un rabais

A

A discount / a rebate

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32
Q

Fixer les prix => solder

A

To price => to price down

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33
Q

Des soldes

A

A sale

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34
Q

Casser (les prix)

A

To slice (prices)

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35
Q

Un produit d’appel

A

A loss-leader

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36
Q

Un bon de réduction

A

A coupon

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37
Q

Un bon / un coupon

A

A voucher

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38
Q

Rembourser

A

To refund

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39
Q

Un remboursement

A

A refund

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40
Q

Une publicité

A

Advertising

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41
Q

Faire de la publicité

A

To advertiseU

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42
Q

Un publicitaire

A

An advertiser / an adman

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43
Q

Une publicité

A

An advertisement

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44
Q

Faire de la publicité

A

To publicize

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45
Q

La publicité

A

Publicity

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46
Q

Un publicitaire

A

A publicist

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47
Q

Parrainer

A

To sponsor

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48
Q

Un commanditaire / un sponsor

A

A sponsor

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49
Q

Le parrainage / le mécénat

A

Sponsorship

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50
Q

Les supports publicitaires

A

Advertising media

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51
Q

Un spot publicitaire

A

A commercial

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52
Q

Un autocollant

A

A sticker

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53
Q

Un prospectus

A

A flyer, a leaflet

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54
Q

Un dépliant

A

A folder

55
Q

Une brochure

A

A brochure

56
Q

Un catalogue

A

A catalogue

57
Q

Distribuer

A

To hand out

58
Q

Une enseigne

A

A sign

59
Q

Clignoter

A

To flash

60
Q

Un panneau

A

A hoarding / a billboard

61
Q

Placarder

A

To post up

62
Q

Une affiche

A

A poster / a bill

63
Q

Un salon ; une foire

A

A show ; a fair

64
Q

Un stand

A

A stand

65
Q

Montrer / exposer

A

To display / to exhibit

66
Q

Un étalage

A

A display

67
Q

Faire la démonstration / une démonstration

A

To demonstrate / a demo(nstration)

68
Q

Les stratégies publicitaires

A

Advertisers’ strategies

69
Q

Vanter

A

To boast

70
Q

Vendre avec insistance

A

To tout

71
Q

Faire un énorme battage autour de

A

To hype (up)

72
Q

Le battage publicitaire

A

Hype

73
Q

Une relance

A

A follow up

74
Q

Attirer

A

To attract

75
Q

Attirant, attractif

A

Attractive

76
Q

Attirer / allécher

A

To entice / to allure

77
Q

Alléchant

A

Enticing, alluring

78
Q

Persuader / inciter qq

A

To induce, encourage, incite sby

79
Q

Une incitation

A

An incentive

80
Q

Influencer

A

To influence

81
Q

Plaire à

A

To appeal to

82
Q

Attirant

A

Appealing

83
Q

Un slogan

A

A catchword / a slogan

84
Q

Un refrain publicitaire

A

A jingle

85
Q

L’argumentaire

A

The blurb

86
Q

Prétendre / une promesse

A

To claim / a claim

87
Q

Une devise

A

A motto

88
Q

Un jeu de mots

A

A pun

89
Q

Une légende

A

A caption

90
Q

Habile, rusé

A

Cunning

91
Q

Accrocheur

A

Eye-catching / catching

92
Q

Novateur

A

Innovative

93
Q

Inventif

A

Inventive

94
Q

Créatif / imaginatif

A

Creative, imaginative

95
Q

Divertissant

A

Entertaining

96
Q

Convaincant / persuasif

A

Convincing

97
Q

Répétitif

A

Repetitive

98
Q

Subliminal

A

Subliminal

99
Q

Provocateur

A

Provocative

100
Q

Scandaleux

A

Outrageous

101
Q

Choquant

A

Shocking

102
Q

Tromper / trompeur

A

To deceive / deceptive, misleading

103
Q

La poudre aux yeux

A

Eyewash

104
Q

Omniprésent

A

Ubiquitous

105
Q

Une étude de marché

A

A market survey

106
Q

Un échantillon représentatif

A

A cross section

107
Q

Le profil du consommateur

A

The consumer profile

108
Q

Une campagne promotionnelle

A

A sales drive

109
Q

L’image de marque

A

The brand image

110
Q

Les produits de marque

A

Branded goods

111
Q

Fidéliser les clients

A

To build brand / consumer loyalty

112
Q

La publicité sur le lieu de vente

A

Point of sale advertising

113
Q

Une offre de lancement

A

An introductory offer

114
Q

Une offre d’essai

A

A trial offer

115
Q

Une offre spéciale

A

A special offer

116
Q

Une campagne publicitaire

A

An advertising campaign

117
Q

Un publicitaire

A

An advertising executive

118
Q

Une agence de publicité

A

An advertising agency

119
Q

Un espace publicitaire

A

An advertising space

120
Q

Une matraquage publicitaire

A

An ad(vertising) blitz

121
Q

Une page publicitaire

A

A commercial break

122
Q

Diffuser un message publicitaire

A

To air a commercial

123
Q

Sans publicité

A

Commercial-free / ad-free

124
Q

La publicité comparative

A

Comparative advertising

125
Q

Le placement de produit

A

Product placement

126
Q

Une liste d’adresses

A

A mailing list

127
Q

Le publipostage

A

Mail shot

128
Q

Le courrier publicitaire

A

Junk mail

129
Q

Un journal gratuit

A

A give-away paper

130
Q

Des placards publicitaires

A

Display advertising

131
Q

Susciter l’interêt

A

To arouse interest

132
Q

Frapper l’imagination

A

To strike the imagination

133
Q

Faire passer un message

A

To convey a message

134
Q

La publicité mensongère

A

Deceptive / misleading advertising

English (36 decks)

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