Lecture 9 Crowds

Question 1

Wisdom of the crowd

Answer 1

two heads are better than one. How can we use crowd to develop innovation

Question 2

Crowds

Answer 2

large, groups/organizations gathered to plan/ complete well defined projects
ex. Bombs in Boston, using social media to find the bomber.

Question 3

Hives

Answer 3

contribute to community as well as producing innovation

Question 4

Mobs

Answer 4

members have a high concentration of innovation, but are geared towards communo-ludic spirit and lifestyle changer

Question 5

Swarms

Answer 5

large community, tho small contribution ex. Yelp

Question 6

Crowdstrategies:

Answer 6

to get content, funding, idea input and service through contribution from a community

Question 7

types of crowd strategies:

Answer 7

Crowdfunding(Kickstarter)
Crowdsearching(crowdfynd)
CrowdSourcing(MindMixer)
Crowdvoting(threadless)
crowdworking(fiverr)

Question 8

Overt vs. Convert strategies

Answer 8

overt(obvious) each contribution require involvement from the contributor
Covert Crowd: Does not require involvement

Question 9

Key challenges of crowdsourcing:

Answer 9

• Recruiting and keeping users
• Definition of the range of possible contributors
• Combination and integration of users contributors(kayak.com)
• Evaluation of users and contributors( Healbe hustle)