Lecture 11 Adoption factors (for mobiler) – bør man tage produktet Flashcards

1
Q

Individual characteristics

A

learningcurve for users

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2
Q

Communication /Task Characteristics

A

rate of diffusion ?

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3
Q

Technology characteristics

A

Usability and functionality

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4
Q

Modality

A

is the user experienced, and recipient?

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5
Q

Context

A

are there “environmental conditions” strengthening (newspapers etc.)

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6
Q

Mobile devices

A

small computing device, touch or small keyboard

platform for innovation

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7
Q

Why Apple grows so fast?

A
Device driven consumption
Contracts with mobile carrier
Unrivalled access to copyright content
Robust app developer community 
Service complementarities 
Collaboration with hardware makers
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