Lecture 11 Adoption factors (for mobiler) – bør man tage produktet Flashcards
1
Q
Individual characteristics
A
learningcurve for users
2
Q
Communication /Task Characteristics
A
rate of diffusion ?
3
Q
Technology characteristics
A
Usability and functionality
4
Q
Modality
A
is the user experienced, and recipient?
5
Q
Context
A
are there “environmental conditions” strengthening (newspapers etc.)
6
Q
Mobile devices
A
small computing device, touch or small keyboard
platform for innovation
7
Q
Why Apple grows so fast?
A
Device driven consumption Contracts with mobile carrier Unrivalled access to copyright content Robust app developer community Service complementarities Collaboration with hardware makers