Lecture 4

Question 1

4 dimesions of value proposition

Answer 1

Capability: what is unique with the product

impact: how does the product have an advantage in the market?
proof: What proof do you have of the value of the product
cost: how much does it cost to realize the product

Question 2

Organizational challeges of incumbent firms

Answer 2

people resource: need different type of people in order to be innovative

organizational culture: cannot disturb the innovation

ressource allocation: need to prioritize innovation

organizational structure: be able to discover distruptive innovation

Question 3

Sustaining

Answer 3

improvising existing products

Question 4

Value creation

Answer 4

Products and service needs value for consumers to want to use them

Question 5

Value proposition

Answer 5

description of the value the product creates

Question 6

• Disruptive innovation:

Answer 6

creates new markets and disturbs existing markets