Lecture 24 Evalution of Technological Innovations Flashcards
1
Q
A
- Understand your innovation effectiveness curve: deal with limited result on innovation investment via options approach
- Master the entire Innovation Value Chain: get innovation features related to: ideation–> project selection–>development –> commercialization
- Dont do it all yourself: because you cant! outsource or crowdsource
2
Q
A
- Goal Oriented: rainy days–> less cabs–> why?
- Effective goal–> Goal commitment
- Goal commintent will cause unwillingness to lower or abandon predetermined goal
3
Q
specific
A
clear and comprehensible to stakeholders
4
Q
Measurable
A
criteria for evaluating how much has been accomplished
5
Q
Relevant
A
benefitical outcome for stakeholders
6
Q
Time bound
A
specify duration of project
7
Q
Challenging
A
Make full use of resources and capabilities of stakeholders
8
Q
Goals gone wild
A
- Goal setting is double edged:
- Pros: gather stakeholders to pursue common cause
- cons: rise to tunnel-vission(missing the wood for the trees)
- General motors: Market share at the expense of profit
- Ford pinto- Great balls of fire!
- 136 M modification cosr vs.
- 49,5 M price tag put in the deaths
9
Q
What is ambidextrous organizations?
A
- exploratory business units from exploitative units, allowing different cultures, processes, and structures to emerge
10
Q
Sustainabilty as Catalyst for Innovation
A
- Viewing Compliance as Opportunity: ensure that compliance with norms becomes an opportunity for innovation
- Making value chains sustainable: to increase efficiencies throughout the value chain
- Designing Sustainable Products and Services: Develop sustainable offerings or redesign existing ones to become eco-friendly
- Developing New Business Models: To find novel ways of delivering and capturing value, this will change the basis of competition
- Creating Next- Practice Platforms: To question through the sustainability lens the dominant logic behind business today
