Lecture 23 Social Media impact on marketing

Question 1

Social media impact on marketing

Answer 1

• Replaces marketingchannels, so it becomes consumer sponsored communication
• The user will have on demand and immediate access to the information
• The user trust social media about information about their usage.
• The user have better trust in social media rather than corporate sponsored communication

Question 2

Conditions for Viral marketing epedemic:

Answer 2

• Interesting and message you remember
• The right people to spread the message
• Contributional and reproductive environment to spread the message

Question 3

Types of Social media viral Marketing Campaign

Answer 3

two types of outcome:

positive: benefit for organization
negative: demage of organization

source of initatior:
company- initiated by org.
customers- initated by customers:

Question 4

Social Media viral marketing Campaign: Nightmares

Answer 4

created by customers to draw attention to problems in an organization(seaworld)

Question 5

Social Media viral marketing Campaign:Strokes of look

Answer 5

created by customers, making the company look good(flight crash)

Question 6

Social Media viral marketing Campaign: Homemade Issues

Answer 6

created by organization that backfires by exposing flaws in the org.

Question 7

Social Media viral marketing Campaign: Triumphs

Answer 7

created by org. to display strenghts(DOVE)

Question 8

Viral Marketing advice:

Answer 8

• cannot replace weaknesses in other elements of the marketing mix
• Should be supplemented with traditional forms of communication
• Caution should be used with provocative and edgy messages
• Much planning and intervetion kills a viral marketing campaign
• Sucessful viral marketing requires a little luck and gut feeling