Lecture 9 - Conformity and Obedience Flashcards
Define conformity
Changing ones behaviour or beliefs in response to explicit or implicit pressure from others
Define compliance
Changing behaviour following explicit request of another
Define obedience
Submitting to demands someone who is higher in the social hierarchy than oneself
When does compliance persist
Public agreement and outward change in behaviour
Persists only under surveillance
Power as basis of compliance
Define conversion
Private agreement
Acceptance and internalisation
True internal change persists in absence of surveillance
Not based on power but subjective validity of social norms
Confidence and certainty norms are correct and appropriate
What is Informational and Normative Social Influence a part of
Conformity
Define Informational Social Influence
Adoption objective external sources information and conversion
What can’t Informational social influence explain
Not explain internal conflict, or cold rational judgement
Define Normative Social Influence
Confirming to the expectation of others
Behavioural compliance in group contexts
What are the classic studies on conformity
Sherif: moving light
Asch: line comparison
Outline Sherif 1935 Auto-kinetic Experiment method
Perceptual bias - dark room stationary point light looks like it’s moving
Estimate how much moving
Initially alone then in groups
Outline Sherif 1935 Auto-kinetic Experiment results
Alone = huge variability
Converge into groups start conforming to group norm
Look to others for info = Informational Social Influence
What type of social influence does Sherif’s 1935 autokinetic study show
Informational Social Influence
Criticism of Sherif 1935 autokinetic experiment
Task ambiguous
Hard
Outline Asch 1952 line study aim
Group influence on unambiguous judgements
Pull internal and external conflict
Outline Asch 1952 line study method
Standard line and 3 comparison lines
Group 4 confederates and 1 true ppt last
Initially confederates right answer
Trial 3 introduced incorrect answers
Outline Asch 1952 line study results
Average conformity 33%
5% conformed all trials
50% conformed least once
25% remained independent
Compared 0.7% errors in control
Outline Asch 1956 line study self reported reasons for conformity
Independents were certain what they saw
Most compelling intolerableness appearing different from group - normative Social Influence
What social influence is Asch 1952 line study demonstrating
Normative Social Influence
Outline Aschs study critical review by Hodges and Geyer 2006
Show people don’t simply just conform
Ppts privately answer line task on piece paper
Conformity dropped 12.5%
Confirming Normative Social Influence
Results of Aschs study critical review Hodge and Geyer 2006 results can be interpreted as:
Low levels public conformity
Almost no private persuade
Group pressure - enough for public show consensus but not internally persuaded
Outline conformity and uncertainty perceived pressure by Deutsch and Gerard 1955 method
Conformity eradicated in Asch when task not under surveillance
3 confederates 1 ppt
Face to face condition - call out answers front each other
Face to face - told to be accurate as possible
Private booth - anonymous
Low uncertainty - stimulus present
High uncertainty - stimulus absent
Outline conformity and uncertainty perceived pressure by Deutsch and Gerard 1955 result
Decreasing pressure and uncertainty reduced conformity
Still 23% conformed private and anonymous condition with stimulus present = low uncertainty
Groups persuasive
Change public behaviour not necessarily internal
Outline the Referent Informational Influence by Turner 1991
Social identity shapes individual behaviour be consistent salient group
Low ambiguity with no social sanctions people comply group responses
More identify group more influenced
Influenced public responses also private responses shaped group membership
Outline Bond and Smith 1996 meta analysis of 133 Asch style experiments
Focus visual judgements rather option
Measure compliance rather internalisation
When do Bond and Smith 1996 argue conformity increases
Level ambiguity
Size groups (more people more info draw from)
Female
Majority not out group
Outline conformity rates in collectivist countries
Higher
Promote social harmony and cohesiveness
NSI - regard for others
ISI - learn from others
What is the trend of conformity over time
Declined over time
Outline the relationship between group unanimity and conformity
Greater conformity when group unanimous
Consistent in decision
All takes 1 deviant confederate break sense conformity
Not matter whether this is the right answer
Outline the relationship between anonymity and conformity
Conformity decreases when decisions can be made anonymously
Deutsch and Gerard: not eradicate conformity entirely
Outline the relationship between expertise and status with conformity
High status or expert have more social influence
Experts exerts more ISI
High status exerts more NSI
What are the 3 explanations for behaviour of conformity
Conform less when understand reasons others behaviours
- person says can’t see very well when proving answer for Asch
Obvious explanation for why we may have deviant opinion
Know acting out bias or self interest