Lecture Flashcards
1
Q
5 principles of good composition
A
- Balance
- Contrast
- Focal point
- Movement
- Perspective
2
Q
Effective graphic design
A
- Captures attention
- Controls eye movement
- Conveys info
- Evokes emotion
3
Q
Golombisky and Hagen’s 3 building blocks
A
- Visuals
- Type
- Negative space (gives the eye room to breathe)
4
Q
Font
A
a complete set of characters in a particular size and style of type
5
Q
Serif vs sans serif
A
serif has little “feet” that extend to the next letter – sans serif literally means its missing the “feet”
6
Q
Monospace font
A
each letter takes up the same amount of space
7
Q
Font family or typeface
A
a series of fonts
8
Q
Leading
A
spacing between lines
9
Q
Kerning
A
adjusting negative space btw two characters
