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Ag Communication > Lecture 6: News Writing > Flashcards

Lecture 6: News Writing Flashcards

1
Q

News

A

anything that will make people talk, anything that happens today that you didn’t know about, or something that demands attention.

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2
Q

What six elements do news writers consider when deciding whether news is actually “news worthy”?

A 
Immediacy
Proximity
Prominence
Novelty
Conflict
Emotions
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3
Q

Explain the importance of “immediacy” in determining whether news is “news worthy”?

A

Timeliness is crucial in the competitive news field.

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4
Q

Explain the importance of “Proximity” in determining whether news is “news worthy”?

A

Nearby stories usually matter more to readers than events in other countries, states, and cities.

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5
Q

Explain the importance of “Prominence” in determining whether news is “news worthy”?

A

How popular are the people in the story?

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6
Q

Explain the importance of “Novelty” in determining whether news is “news worthy”?

A

News that is intriguing and unexpected is good news.

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7
Q

Explain the importance of “Confilct” in determining whether news is “news worthy”?

A

dramatic story telling makes good stories.

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8
Q

Explain the importance of “Emotions “ in determining whether news is “news worthy”?

A

Human interest stories are poignant, comical, inspiring.

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9
Q

In news writing, what should the lead sentence accomplish?

A

The lead sentence should present the most important information such as who, what, when, where, why and how.

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10
Q

What are the advantages and disadvantages of new stories?

A

Advantages

- geographically limited
- low cost
- reaches all income groups
- deadlines for copy are relatively short

Disadvantages

- Short message life
- placements are limited
- high cost for national average
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11
Q

What are the seven characteristics of effective new releases?

A 
1 Accurate content
   2 Clear, and logical
   3 Inverted pyramid
   4 interesting, news worthy
   5 fair
   6 timely
   7 professional
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