Lecture 5: Audience Analysis Flashcards
1
Q
What are Generations?
A
Cultural trends, social norms, priorities
Strenghts and communication strategies
Pop culture, statistics and society
2
Q
What are some characters of the GI Generation?
A
Survived ww2 and Great Depression "Greatest generation" Work at one company until you retire Sacrifice for the common good Respect for authority (military influence) Civic obligation Self-reliance Trust in the government
3
Q
T or F?
The GI generation had the sharpest rise in schooling than any other.
A
True
4
Q
What are some characteristics Silent generation?
A
"Traditionalists" Social status is important Few political leaders Artistic generation Technology: Hoover dam, Rotary phone Formal language Inclusive language In the work place, they prefer handwritten notes to typed notes Authority is only earned by paying your dues
5
Q
Baby boomers
A
American dream was first promised
Equal rights
Trust no one over 30
Ambitious and competitive
Mom stayed home
Children are beginning to be pampered
Education is a birthright
Workaholics
Value personal growth
Value collaboration and quality
Use a lot of body language
Highest divorce rate
In the workplace
Communicate in person
Don't be afraid to work Long hours
6
Q
Generation x’ers
A
13th generation Watergate Dual income families Daycare generation First generation to not do as well as their parents Big gap in communication Unimpressed with authority Work/life balance Greater output, shorter hours Move easily between jobs/employers Direct communicators Informal work relationships Prefer clear goals, objectives, and instructions Saving time is essential.
7
Q
Millenials
A
The instant generation Video games Internet memes iPods (illenials) Music Value growth in work and school Best educated Globalism Stimulus junkies First generate to have 8th place trophies Want to balance work, life and community involvement
