Exam 3: Ag Public Relations

Question 1

What is the overall goal of Public Relations?

Answer 1

understanding who your audience is, and thusly understanding how to manage a relationship between them.

Question 2

What are the seven characteristics of good public relations?

Answer 2

• Fosters mutually beneficial relationships.
• Good public relations goes unnoticed
• Serves as a management function
• Involves two-way communication
• Plans activity
• Considered a research based social science
• Socially responsible

Question 3

What are the four things public relations utilizes?

Answer 3

1. Research (Focus groups, surveys, SWOTs(strengths, weaknesses, oppertunities, and
   threats) )
2. Planning (building a strategy)
3. Communication (Execution)
4. Evaluation (How well did it work? did it meet our goals? What can we fix?

Question 4

What is the “values driven public relations definition”?

Answer 4

Public relations is a values driven management of relationships between an organization and the public that can affect its success.

Question 5

What three characteristics describe what public relations is not?

Answer 5

Public Relations is not:

• Propaganda
• “spin” [turning around something negative to something positive]
• Hype

Question 6

What are some examples of modern day PR practitioners?

Answer 6

PR agencies
Corporations
Governments
Non-profit organizations or trade associations
Independent PR consultants

Question 7

What does logography mean?

Answer 7

The study of words; how people use words to communicate to other people.

Question 8

What is an example of a public relations event that occurred during the American revolution as discussed in class?

Answer 8

The Boston Tea Party

Question 9

What are the responsibilities of PR managers ?

Answer 9

oversee programs, projects, staffs

developing a plan, strategy

Question 10

What are the responsibilities of PR technicians?

Answer 10

to execute and implement plans advised by the managers.

Question 11

True or False?

Time management is the most important skill a PR employee could have.

Answer 11

True

Question 12

True or False

Corporations who hire out PR practitioners pays the least in average salary.

Answer 12

False

Corporations pays the most.

Question 13

What are two critical skills needed to become a successful PR person?

Answer 13

Writing

Team Work

Question 14

What are the characteristics of the typical Ag PR professional?

Answer 14

33-55 year old female
13 years of experience
Worked at 2 or more jobs
High knowledge of agriculture