Lecture 2: Ag Comm History Flashcards
Smith-lever act
Funded youth outreach activities through education like 4H.
Torf
As land opened in the Midwest during the great migration, circulation of agricultural magazines and newspapers grew tremendously.
True
Why did ago journalism grow?
Healthy general economy Higher farmer incomes More accommodating to advertising Less distance to book farming Magazines had more sources -land grant colleges -state and federal departments of ag -grange and farm bureau
How did the roles of editors change with the growth of ag journalism?
They became information movers instead of subject matter authorities.
TorF
As ag journalism grew, publications started to address family issues too, they used third person point of view objective writing, printing advances allowed for illustrations and cartoons.
True
How did the dawn of WWI effect agriculture?
Farmers became over extended
Land prices jumped
Input prices jumped
While the vehicle industry boomed.
TorF
During the Great Depression, the farm publication industry held steady.
True
TorF
Radios were one of the most important inventions in ag communication.
True
How did ag communication utilize the radio?
Ag colleges began broadcasting advertisements.
TorF
Farm journals decreased in publications due to the invention of the radio.
False
The radio promoted “the need for information”
What 4 changes came in the 1950’s with advertising?
Direct mail advertising
House organs (public relations advertisements)(company calendars)
Company published bulletins
TorF
As house organs became popular, circulations of magazines declined.
True
TorF
As the popularity of house organs grew, farm magazines became more specialized.
True
Farm magazines began to be Specialized by subject matter: buying power
Geography
Reader buying power
By the 70’s how many publications did the average farmer receive?
7 publications
What happened to agriculture in the 80’s?
Farms became more difficult to run,
Commodities were overpriced due to inflation
