Lecture 4 Flashcards
Focus of the Theory of Reasoned Action and the Theory of Planned Behaviour…
theoretical attempt to capture the relationship between people’s attitudes and their behaviour. It also focuses on rational, cognitive decision-making processes.
Critiques of the Stage Models
People don’t always go through a fix set of stages in a linear fashion. Hard to measure change. Weak emphasis on organizational/cultural/social factors. Arbitrary lines dividing stages.
Attitude (Theory of Planned Behaviour)
Personal evaluation of the behaviour.
In the Theory of Reasoned Action and the Theory of Planned Behaviour, behavioural beliefs and evaluation of behavioural outcomes creates?
Attitudes toward behaviour.
The Health Belief Model focuses on…
the attitudes and beliefs of individuals.
Subjective Norm (Theory of Planned Behaviour)
Beliefs about whether key people approve or disapprove of the behaviour; motivation to behave in a way that gains their approval.
Self-efficacy (HBM)
Confidence in one’s ability to take action
Why is the Trans-theoretical Model still popular?
It provides a simple box-type model that is easy to understand and fits with common sense ideas. Allows for positive conclusions to be drawn about interventions even when these have not resulted in behaviour change. Easy to study.
In the Theory of Reasoned Action and the Theory of Planned Behaviour, normative beliefs and motivation to comply creates?
Subjective norms
In a Value Expectancy Theory, behaviour is generally viewed as related to…
The subjective value of the outcome. The subjective probability or expectation that an action will achieve the outcome.
Examples of critiques of the Theory of Reasoned Action and the Theory of Planned Behaviour
Assumes that behaviour is the output of rational, linear decision making. Time between intent and action is not considered.
Maintenance (Trans-theoretical Model)
Striving to maintain change, prevent relapse.
In the Theory of Planned Behaviour, control beliefs and perceived power creates?
Perceived behavioural control.
What element was added to the Theory of Reasoned Action to create the Theory of Planned Behaviour?
Perceived behavioural control
Critiques of the Health Belief Model
Focus is on the individual (doesn’t account for social and environmental factors), assumes everyone has equal access to information to make cost-benefit calculations, and it does not account for disparities in knowledge.