lecture 3.4 Flashcards
1
Q
how did tv catalyze social change?
A
thru sensationalism and on-site broadcasting. the civil rights movement and the vietnamese war are big examples.
2
Q
what was the first campaign affected by tv?
A
1952 eisenhower campaign. a minute long cartoon commercial.
3
Q
how did tv affect journalism?
A
forced journalists to condense their writing/findings to make it general and accessible. breaking news also emerged from tv because it was cheap and could be sensationalized.
