lecture 2

Question 1

What different steps in the process of innocation do we know?

Answer 1

• Exploration
• Exploitation
• Diffusion

Question 2

What is exploration?

Answer 2

The innovation process in an organization. Awareness that you must do something new as an organization.

Question 3

What is exploitation?

Answer 3

Creating a business model around the innovation you have made.

Question 4

What is diffusion?

Answer 4

Spreading the innovation around the market.

Question 5

Who comes up with an innovation?

Answer 5

It’s often an group process more than a creative individual. It’s an combination of organizational affordances.

Question 6

What are trigger events for an innovation process?

Answer 6

• Idea generation/ creativity
• Scientific discovery
• Technological breakthrough
• Market competitors
• Society

Question 7

What are idea triggers for an innovation?

Answer 7

• Lone ranger (someone who has an fantastic idea)
• R & D
• Open innovation (people from outside the organization help to find the problem and/ or sollution)

Question 8

What is the innovation funnel?

Answer 8

The process from the idea to the practice of an innovation.

Question 9

What are the major types innovation?

Answer 9

• Product/ service innovation
• Process innovation
• Business model innovation
• Paradigm innovation

Question 10

What is a product/ service innovation?

Answer 10

The combination of avaliable services to create something new. It must be a big change/ relative adventage in contrast to previous.

Question 11

What is a process innovation?

Answer 11

A process within the organization is changed. It’s an internal change (vb. the app of Netflix)

Question 12

What is a business model innovation?

Answer 12

A complete new way of doing business (vb. spotify, first having to buy in store and now downloading online)

Question 13

What is a paradigma innovation?

Answer 13

Changing the strategy of your company (vb. Uber taking over the taxi market)

Question 14

What different ways are there to look at different types of innovations?

Answer 14

• Incremental vs. disruptive innovations
• Matrix typology

Question 15

What is the difference between incremental and disruptive innovations?

Answer 15

• Disruptive/ radical innovations > the start of the innovations lifecycle. early stage of the diffusion and adoption
• Incremental innovations > in advanced stage of the product lifecycle. More improvements and upgrades
  vb. First iphone is disruptive innovation, iphone 15 is incremental innovation

Question 16

What 4 types of innovations does the Matrix Typology state?

Answer 16

• regular > same market, minor changes to product (new type of iphone)
• architechtural > completely new product for new market (first iphone)
• niche creation > new market for existing technology (iPad for babies)
• revolutionary > new technology for the same market/customer (from vinyl record to CD)

Question 17

What are ways for an organization to stimulate innovations?

Answer 17

• Organizational encouragement
• Supervisory encouragement
• Work group support
• Sufficient resources
• Challenging work
• Freedom
• Organisational impediments (belemmeringen)
• Workload pressures

Question 18

Which 2 innovation types are there in an organization?

Answer 18

• Closed
• Open

Question 19

What is a closed innovation?

Answer 19

A company generates, develops and commercializes its own ideas

Question 20

What is an open innovation?

Answer 20

A company commercializes both its own ideas, innovations from other firms and seeks ways to bring in-house ideas to the market.

Question 21

What is crowdsourcing?

Answer 21

Asking the general public to come up with solutions and innovations.

Question 22

What are different types of crowdsourcing?

Answer 22

• Knowledge discovery and management
• Broadcast search
• Peer- vetted creative production
• Distributed human intellegence tasking

Question 23

What is Knowledge discovery and management

Answer 23

Gathering and processing existing information (Wikipedia, users generating knowlegde)

Question 24

What is broadcast search?

Answer 24

Finding a single specialist of solution for the problem ( contests for best ideas)

Question 25

What is peer- vetted creative production?

Answer 25

Getting a crowd so far that they will innovate with you (voting, crowdfunding)

Question 26

What is distributed human intellegence tasking?

Answer 26

Processing data and using the crowd for tasks a computer cannot do ( ‘im not a robot’ checkboxes)