lecture 13

Question 1

what is social media?

Answer 1

• broad > all mediated interaction
• narrow > internet-bases built upon 2.0 web technologies

Question 2

what 7 building blocks can social media be devided into?

Answer 2

• indentity
• sharing
• conversations
• presence
• relationships
• reputations
• groups

Question 3

what is identity about?

Answer 3

the extend to which users reveal their identity and present themselves. this is creating an online identity

Question 4

what is objective identifiers?

Answer 4

all the information available (‘he is a teacher.)

Question 5

what is subjective identifiers?

Answer 5

all the information a person derives from pictures ect. (‘he seem extravert.)

Question 6

in what 3 ways is building an identity important for organizations?

Answer 6

• self promotion > socail media offers ways to create online identity
• personalized advertising > information given on social media by individuals makes this possible
• brand ambassadors / influencers > using other people to be the image of the organization

Question 7

what is sharing about?

Answer 7

creation, exchange and editing of content

Question 8

how is sharing important for organizations?

Answer 8

• co-creation and innovation > working together with customers to create products
• crows can be used for > contests, complementors, communities

Question 9

what are conversations about?

Answer 9

users communicating with one-another, it lacks of certain cues:
- non-verbal cues
- anonymity > more online
- synchronicity > less online

Question 10

why is conversation important for organization?

Answer 10

• knowledge sharing
• viral marketing
• monitoring

Question 11

what is presence about?

Answer 11

social media allows to know who is accessible when (blauwe vinkjes vb)

Question 12

why is presence important to organizations?

Answer 12

• shared agenda/ workspace
• location-based work
• location- based marketing

Question 13

what are relationships about?

Answer 13

the associations part of social media, network of connections

Question 14

why is a social network analysis powerful for an organization?

Answer 14

• networking and self-promoting
• customer identification
• socail capital creation

Question 15

what is reputation about>

Answer 15

identifying thestatus of other people and things
enables:
- expertise
- knewledge and reputation
- user-generated information that signals trust
- reputation of people and content

Question 16

why is reputation important for organizations?

Answer 16

• identifying experts in organizations
• identifying key customers

Question 17

what are groups about?

Answer 17

people creating communities and groups

Question 18

why are groups important to organizations?

Answer 18

• knowledge sharing across organizations
• knowledge sharing without organizations
• customer and brand communities

Question 19

what 2 important communication processes may social media support?

Answer 19

• work oriented social media > intrumental use
• socially oriented social media > expressive use

Question 20

what blocks does the instrumental use of social media relate to?

Answer 20

• indentity
• conversations
• presence
• reputation
• groups

Question 21

what blocks does the expressive use of social media relate to?

Answer 21

• sharing
• conversations
• relationships