Lecture 16: Relationships, persuasion and cognitive dissonance Flashcards

1
Q

Homophily

A

Tendency for people to form social networks with others who are similar.

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2
Q

Proximity

A

The people with whom you have the most contact.

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3
Q

Similarity

A

People who are similar to us in background, attitudes and lifestyle.

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4
Q

Sternberg’s triangular theory of love

A

Intimacy, passion, commitment

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5
Q

Social exchange theory

A

People keep track of the costs and benefits of forming and maintaining a relationship.

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6
Q

Peripheral route

A

Foot in the door, all about style

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7
Q

Central route

A

Information

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8
Q

Cognitive dissonance theory

A

Beliefs and actions are inconsistent, this creates a kind of aversive inner tension.

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