Lecture 14: Antisocial behs: age discrimination + its reduction Flashcards
what is age discrimination?
negative beh directed towards person based on age
why focus on ageism towards elderly?
- australia pop. ageing
- most institutionalised forms of prejudice
old people=
unavoidable + permanent group category
what is elderly stereotype
media–> burden, frail, poor, sick, grumpy, slow, helpless
what are stereotypes among employers
- older employees= less effective
- harder to train, out-dated
- poor hearing
- not smart
- slower cog. functions
when old people become to believe and act accordingly to stereotypes
= reinforces maintenance of such stereotypes + negative treatment of older people
but in reality, what are old people like?
- more productive
- lower absenteesim + turnover rates than younger workers (employed at 50= older workers will stay with their company longer, than 25 yrs old)
- older employees= don’t suffer from poorer health, declined mental abilities
Fiske et al: stereotype content model
- asked to rate 24 social groups on lists of traits reflecting warmth + competence
found: perceived warmth= elderly group were above 96% of other groups– but on competence= fell below 78% of other groups - warm but incompetent
Fiske et al: cross-cultural research
found: data from HK, japan, south korea, israel= seen as warm + incompetent– more pity than other groups– increases helplessness, more admiration
Fiske et al: warm but incompetent: beh outcomes
- warmth correlated positively w/ helping
- competence correlated negatively with social exclusion
perceptions of discrimination=
increase ingroup identity for those in low status groups
= so group identification can get rid of negative effects of discrimination on wellbeing
what are strategies to reduce ageism
- age discrimination act (2004)
- education programs
- intergroup contact strategies
- education programs
- attitudes towards elderly increased significantly from time 1 to time 2 (for 146 students)
- increase awareness of ageist behs, spread actual info about ageism– could counteract stereotype
- intergroup contact strategies
- contact with out-group= reduces prejudice
- Bousefield + Hutchison (2010): does contact with elderly improve young people’s attitudes + behavioural intentions?
- IV: previous contact quantity + quality
- DV: attitudes + beh intentions
- results: high quality contact rather than quantity of
contact–> + associated with young people’s attitudes +
beh intentions towards elderly
- age discrimination act (2004)
- protects all casual + permanent employees against age discrimination
- can call aus human rights if you feel that your age is being judged