Lecture 12: Risk Communication

Question 1

Risk Communcation

Answer 1

form of preventative action intended to reduce morbidity and mortality,

mandated by OSHA and EPA

differs from hazard communication (mostly labeling and training)

risk communication is not just dissemination, two-way transfer of information between managers and stakeholders

Question 2

9 communicator risk groups

Answer 2

Workers
Employers
Government Agencies
NGOs
Professional Organizations
Researchers
the General Public
Journalists
Legislators

think of each in the context of receiving or delivering information

Question 3

7 considerations for Message design and delivery

Answer 3

audience segmentation - strategies may differ
message design - motives attention, and after the fact communication, designed to maximize retention, aware of biases
message style - specific to segment, real-world examples
message content - succinct and meaningful
pretesting - improve before broad dissemination
message channels - different media
evaluation - every component: cost effective? message received and retained? acted upon?

Question 4

Challenges with Risk Communication

Answer 4

diverse audiences, fewer intermediaries, information is very complex, everyday stuff doesnt attract attention,