learning 1 Flashcards

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1
Q

define unconditioned stimulus (US)

A
  • biologically significant stimulus that elicits reflexive (unlearned response)

e.g.: food, shock

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2
Q

define unconditioned response (UR)

A
  • reflexive (unlearned) response elicited by a stimulus
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3
Q

define conditioned stimulus (CS)

A
  • previously neutral stimulus
  • after being paired with unconditioned stimuli
  • elicits conditioned response
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4
Q

define conditioned response

A
  • response elicited by the conditioned stimulus
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5
Q

what is Hebb’s rule?

A

repeated transmission of impulses

between two neurones

this strengthens link between neurones

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6
Q

define cell assemblies

A

neurones from patterns where they reactivate each other

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7
Q

define phase sequences

A

where cell assemblies can become associated

then they can activate each other

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8
Q

identify two mediating factors of classical conditioning

A

1/ salience
2/ contiguity

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9
Q

explain how salience is a mediating factor

A
  • salience refers to the strength between conditioned stimulus and unconditioned stimulus
  • this affects the rate of learning
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10
Q

explain how contiguity is a mediating factor

A
  • how quickly does the stimuli follow each other
  • if conditioned stimuli immediately follows unconditioned stimuli, learning is quicker
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11
Q

what is extinction?

A
  • how quickly the pairing between stimuli can drop off
  • involved presenting conditioned stimuli alone (no unconditioned stimuli)
  • results in weakening of CR
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12
Q

what is acquisition?

A

rate at which individual learns something

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13
Q

what is spontaneous recovery?

A
  • where conditioned response reappears after extinction and rest
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14
Q

what is stimulus generalisation?

A
  • stimuli that is similar to the conditioned stimulus and elicits a conditioned response
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15
Q

what is stimulus discrimination?

A

the ability to distinguish different stimuli and respond differently

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16
Q

explain high-order conditioning

A
  • stimulus that has been established as a conditioned stimulus
  • paired with a neutral stimulus
  • after pairing, neutral stimulus elicits conditioned response
17
Q

what applications does classical conditioning have?

A
  • taste aversion
  • eye-blink conditioning
  • fear research - Little Albert
18
Q

outline little Albert study

A

11 month old infant, no fear of animals, but didn’t like loud noises.

White rat put in front of him as steel bar struck.

After 7 pairings, Albert would cry at sight of rat.

Later also afraid of rabbit, fur coat and dog.

19
Q

what therapy uses the principles of classical conditioning?

A

exposure therapy

patient exposed to feared stimulus without consequences

results in extinction of CR

20
Q

how does advertising use the principles of classical conditioning?

A
  • pairing product (CS) with pleasant stimulus (US)
  • results in product being rated more favourably
21
Q

what type of learning is classical conditioning?

A
  • passive
  • involuntary
  • associative