La publicité Flashcards

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1
Q

un produit / une ligne de produits

A

a product / a product line

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2
Q

une gamme de produits

A

a range of products

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3
Q

un produit haut / bas de gamme

A

a top-of-the-line product / a bottom of the range product

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4
Q

développer / lancer un produit

A

to develop / launch / market a product

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5
Q

une publicité

A

an advertisement / an ad / an advert

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6
Q

l’activité de la publicité

A

advertising (indénombrable)

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7
Q

placer une publicité

A

to insert an ad / to place an ad

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8
Q

une pub télé

A

a commercial

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9
Q

une enseigne publicitaire

A

a sign

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10
Q

une affiche

A

a poster

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11
Q

un panneau d’affichage

A

a billboard / a hoarding

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12
Q

un prospectus

A

a leaflet / handbill / flyer

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13
Q

un bandeau sur internet

A

a banner

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14
Q

un espace publicitaire

A

advertising space

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15
Q

un slogan

A

a catch phrase

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16
Q

une agence de pub / les publicitaires

A

an advertising agency / advertisers

17
Q

parrainer / être partenaire

A

to sponsor a TV program

18
Q

quand une star dit qu’elle aime un produit (Georgie et Nespresso par ex)

A

product endorsement / to endorse a product

19
Q

placement de produit

A

product placement

20
Q

un public cible

A

a target audience / to target an audience

21
Q

plaire aux consommateurs

A

to appeal to consumers

22
Q

changer les habitudes d’achat

A

to alter buying habits

23
Q

attirer l’attention

A

to draw attention to a product

24
Q

inciter les gens à consommer

A

to induce people to consume

25
Q

stimuler les ventes

A

to boost the sales

26
Q

une marque

A

a brand

27
Q

une marque déposée

A

a trademark

28
Q

une part de marché

A

a market share

29
Q

arriver / percer sur un marché

A

to break into a market

30
Q

être dominant sur un marché

A

to corner a market