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Question 1

Define Maslow’s hierarchy of needs

Answer 1

The five set of needs that re responsible of motivating individuals: Physiological, safety, social, esteem and self-actualisation. These need to be satisfied in sequential order and once satisfied, it is no longer a motivation.

Question 2

Physiological

Answer 2

refers to the needs that
must be met in order for people to survive e.g. basic pay and working conditions.

Question 3

Safety

Answer 3

Being safe and having a sense of job security e.g. meeting O H & S standards and longer term contracts.

Question 4

Social

Answer 4

Wanting a sense of connection + build strong relationships e.g. social events and working in teams

Question 5

Esteem

Answer 5

A sense of respect and self-esteem as well as possible status e.g. recognition and rewards programs + promotions

Question 6

Self- actualisation

Answer 6

wanting fulfilment and to achieve one’s potential e.g. challenging work, ongoing career development

Question 7

Maslow +

Answer 7

• Provides a scaffold for managers to use when motivating employees
• Recognises that motivation is dynamic and changes over time as needs are satisfied -> helping improve motivation across the entire work life of individuals

Highlights the importance of non-financial motivators (self- actualisation and social) which may not cost business to much money (financial)

Question 8

Maslow -

Answer 8

It is not easy to identify where an employee is on the hierarchy -> difficult to implement strategies

Difficult to monitor the progression of an individual up the hierarchy as a strategy will satisfy the need for some employees but not others

assumes all employees are motivated by the same need