Key concepts of travel andtourism

Question 1

Explain product

Answer 1

It included both good and services

Question 2

Explain service

Answer 2

It involve the combination of skills,information/entertainment

Question 3

Explain good

Answer 3

They are physical objects such as food and drink

Question 4

Explain the features of services

Answer 4

(i)Intangible-it cannot be physically seen/hold
(ii)Perishable-It cannot be stored/transferred for use at a later date

Question 5

Explain the features of good

Answer 5

(i)Tangible-It can be physically seen and hold
(ii)Storable-it will last and is not perishable

Question 6

Explain seasonality

Answer 6

The way in which tourism demand that vary throughout a year

Question 7

List and explain the type of seasonality

Answer 7

(i)peak season-The time when travel and tourism product have the greatest demand
(ii)off-peak season-The time when travel and tourism product have the least demand

Question 8

Explain what happened on peak season?

Answer 8

You get more customer=high demand,you will be able to set a high price and obtain profit

Question 9

Explain what happened on off-peak seasons?

Answer 9

Less customer=low demand,you will force to put low price and obtain low profit

Question 10

What are the factor that affect off-peak seasons?

Answer 10

-No favourable reasons to travel
-This may cause a problem for the travel and tourism organisation such as hotel as the sales and profit will decrease

Question 11

what are the factors that affect peak season?

Answer 11

-Favourable reasons to travel
(i)climate and weather
(ii)Festival/events
(ii)school hoilday and international holiday

Question 12

How to overcome the problem of seasonality?

Answer 12

(i)Reduced price(discounts/special offers)-buy one get one free
(ii)Encourage domestic tourism
(iii)Promote business travel

Question 13

How to extend seasonality?

Answer 13

(i)Host event(concerts)
(ii)More facilities/activities(indoors)

Question 14

Explain dynamic

Answer 14

Customer taste and preferences keep changing. Therefore,tourism organisation and providers need to adapt and charged their in order to meet the changing demand of customers

Question 15

Explain resilient

Answer 15

Tourism industry can survive and recover after difficulties situation(shocks)such as Covid-19 pandemic,terrorism attacks,natural disasters
Quick adapt=change and survive