Destination marketing Flashcards
Marketing segmentation and targeting
1
Q
Explain target market
A
It is a specific group of customer that a company will direct its product to market segmentation(segment)-group
Regrouping customer according to their needs and want to market(customer)
Market segmentation means dividing the market into groups of people who have similar product needs
1.Geographic
-This is a strategy that involves grouping people based on their region which they live or work
(i)locality
(ii)Area
(iii)Region
2.Demographic segmentation
-This is the most common type of segmentation and people
(i)Age
(ii)Gender
(iii)Ethnicity
3.psychographic segmentation
-it Regrouping people based on
(i)Lifestyle
(ii)Interests
(iii)Values and attitudes
