Destination marketing

Question 1

Explain the type of market research

Answer 1

(i)Qualitative market research:it is where information about information opinion and attitude toward product are collected and generate data through observation,interview and internal conseveration
(ii)Quatitative market research:it is where numeric and statistics information are collected mostly through surveys

Question 2

Explain the market research tool

Answer 2

1. SWOT analysis
   S-strengths]Internal influences
   W-weakness]internal influence
   O-opportunities]External influence
   T-threats]External inteuence
   (i)it is a market tool used to asses the internal and the external influences of
   the organisation
   (ii)Strengths
   -what are our strengths?
   -How can we build on them to make sure that we offer better product than our competitors
   Weaknesses
   -What are our weakness?
   -How can we get rid of them?
   Opportunities
   -what are our opportunities?
   -How are we going to use
   our opportunities to use them to attract customer
   Threats
   -What are our threats?
   -How are we going to minimise them so that they do not affect sales of our product?
   2.PESTLE analysis
   (i)It is a marketing tool use to assess the external influences that may pose a risk to a destination.
   (ii)Political
   Rules and regulations of government that may affect an organisation
   -Unstable political conditions that may give rise to civil unrest and international terrism
   Economic
   -Foreign exchange rates
   -Global economic downturn
   Social
   -Dieases
   -Rate of crime
   Technological
   -Infrastructure development,consulting of airport and hotels might contribute positively on tourism
   -Use of Internet for marketing and promotion
   Legal
   -Vise requirement
   -visit permits
   -Covid-19 protocols
   Environmental
   It’s impact caused by tourism