Destination marketing Flashcards
The importance of marketing to travel and tourism organisations
1
Q
Explain destination marketing
A
It is a type of marketing that promotes specific locations with the purpose to increasing the number of visitors
2
Q
Explain the importance of marketing to the travel and tourism organisation
A
(i)more customers
(ii)Competitive advantage
(iii)Positive image and reputation for sustainable practices
3
Q
Explain brand loyalty
A
It is a person that buys or is committed to rephrase your product from the same organisation rather than other supplier
4
Q
Explain brand image
A
Any promotional material should reinforce the satisfaction made with for the product/destination
