Destination marketing

Question 1

Explain the market research and analysis

Answer 1

It is a planned process of collecting,recording,analysing and evaluating data about customer and the market itself.

Question 2

Explain the reasons for market research

Answer 2

(i)To understand the organisations’ position in the market
(ii)To identity the customers’ need and want in order to meet their expectations
(ii)Analysis competition

Question 3

List and Explain Types of market research

Answer 3

1. Primary market research(first hand information)
   (i)It refer to organisations to go out into the market to find out about customer’s experiences and expectations by asking them questions by observing consumer’s behaviour
   (ii)Also known as field research

Question 4

List the primary market research methods

Answer 4

(i)Questionnaire
(ii)Surveys
(iii)Interview

Question 5

2. Secondary market research(existing information)

Answer 5

(i)It is also known as desk research
(ii)It involve information that have been already collected for another purpose.

Question 6

List the source of secondary information

Answer 6

1. Internal
   -Travel and tourism organisations have a considerate amount of data from the sale of existing customer
   (ii)External
   -Government Record
   -Online statistics
   -Journal,magazines,newspapers