judging problems & frequencies Flashcards
what are heuristics?
simplifying strategies that reduce effort
what is ecological rationality?
biases may be rational responses given the ecology of the human decision maker
how do we examine ecological rationality?
examine the environment and how it guides our decisions
what 3 things make up the intuitive thinking system?
availability, anchoring and representativeness
what is availability?
try to think an example of something happening to judge how probable it is
what did Lichtenstein et al (1978) discover about estimating probabilities?
people overestimate rare events and underestimate common events
what did tversky & kahneman (1973) find in their availability study?
they chose the gender that had the most famous names in, even though the opposite was true
what is the conjunction fallacy?
decide that one probability is more likely than the other
what did tversky & kahneman (1983) discover in their conjuction fallacy study?
easier to bring ‘ing’ words to mind than ‘n_’ words
what is representativeness?
probability of something based on stereotypes
what is base rate neglect?
ignoring the occurrence of something
what did tversky & kahneman (1973) find in their base rate neglect study?
made decisions based on description and stereotypes rather than the occurrence of something
what is anchoring?
information beforehand will affect a decision
what did tversky & kahneman (1974) discover in their anchoring study?
final estimate was based on anchor value spun on wheel
what did chapman & johnson (1999) find in their anchoring study?
estimates correlated with anchor value on security card