ISDS CH 2 Notecards Flashcards
globalization
increased economic integration and interdependence of countries
what does globalization cause?
orgs to hastily extend their distribution channels and supply chains globally; innovative strategies where firms compete not just with their own expertise but with talent in the entire global chain
6 reasons domestic business operations decide to change to some form of international operation
1) improve the supply chain
2) reduce costs and exchange rate risk
3) improve operations
4) understand markets
5) improve products
6) attract and retain global talents
Cultural and ethical issues with globalization
what one country’s culture deems acceptable may be considered unacceptable or illegal in another
definition of mission:
purpose or rationale for an organization’s existence
what does a mission do
provides boundaries and focus for organizations and the concept around which the firm can rally; functional area (major disciplines required by the firm)
definition of strategy:
how an organization expects to achieve its missions and goals
Firms achieve missions in 3 conceptual ways:
1) differentiation
2) cost leadership
3) response
competitive advantage:
creation of a unique advantage over competitors
differentiation (type of competitive advantage):
distinguishing the offerings of an organization in a way that the customer perceives as adding value; going beyond both physical characteristics and service attributes
experience differentiation:
engaging a customer with a product through imaginative use of the 5 senses so the customer “experiences” the product
low cost leadership:
achieving maximum value, as perceived by the customer
competing on response:
set of values related to rapid, flexible and reliable performance
resources view:
method managers use to evaluate the resources at their disposal and manage/ alter them to achieve competitive advantage
value- chain analysis:
a way to identify those elements in the product/ service chain that uniquely add value