Incorrect questions Flashcards
whats transformational leadership
energise people and build a vision for the future
what is transactional leadership
focus on improvement of current situation by using bonuses
what is a strategic alliance
co-operation between two or more organisations, often sharing resources to pursue a strategy
why would you enter a strategic alliance
share development costs
the two organisations are in complementary markets
learning from each other
the regulatory environment may not allow takeovers
what is the porters diamond model used for
its a model to show why one country is more successful than another for a particular industry
why market segmentation?
marketing is not one size fits all
allows companies to use a tailored marketing mix, to suit individual customer needs
examples of market segmentation
retailers deciding what products to place next to each other
soft drink producers making products for the diet industry
4 types of customer segmentation
psychographic - personality and lifestyle of customers
geographic
behavioural - frequency of product or service use
brand loyalty
demographic - age, gender, income etc
6 reasons to use market segmentation
customer retention
targeted marketing
improve marketing efficiency
improve competitiveness
improve focus
