Htm 2070 Quiz Questions Flashcards
What is the definition of an event
A temporary planned gathering with a purpose, that is memorable or special
What type of event is a meeting or convention
Business and Trade
What are the five ways that events are classified according to size and impact?
Local, Major, Hallmark, Mega, Virtual
What is an experiential marketing event?
A campaign that uses a live event to engage with customers by giving them an experience they will remember and tell others about
Sound and lighting engineers would be considered:
An event supplier
What activities do Dowson, Albert and Lomax consider to be essential for Phase 3 of the event planning process?
Managing the event on-site
T/F: The event planning process created by Dowson, Albert and Lomax can be used the exact same way for any kind of event
False
When it comes to selecting suppliers and contractors for the event, what are the two simple factors one should consider?
Past experience and reputation
T/F: For larger, more complex events it is essential that an event organizer adopts a more systemic approach to planning and organizing the event
True
What characterizes a “contra-deal”?
A deal that is mutually beneficial between parties
In the proposal process, what can event organizer demonstrate to clients to secure support and financial resources?
Return on Investment
Generally speaking, what is the most effective promotional method still used today?
Direct communication
Which of the following characterizes a micro trend?
- they implicate many industries
- they make international news
- they can be relatively new
- they do not require a close eye
They can be relatively new
What is the biggest difference for online events compare to live events?
Reduced sensory immersion
Our guest lecturer Anthony Attard from SportsNet had his first interview with…?
Toronto Maple Leafs
According to Anthony Attard, SportsNet saw what “%” of bump in viewership post 4 Nations Cup?
40
T/F: There are no costs for an event if it ends up being cancelled?
False
What is the definition of outsourcing?
The transfer of an organizational function
The only major event in the world to have pandemic cancellation insurance was?
Wimbledon
When going through the tendering phase for Procurement, which is not one of the Specifications looked at?
Price
What is phase 3 of the tender process?
Evaluating the responses
What are the sources of potential income for an event?
- sponsorship
- from the client
- ticket sales
- all of the above
All of the above
T/F: Once the event begins, as an event manager, it is not expected that you can be both proactive and solution oriented at the same time
False
What does the letter M represent in the MBWA acronym?
Management
Which of the following is not one of the three most important tasks, one hour before the event?
- final checks on equipment and rooms
- make sure staff is hydrated
- final briefings with staff
- final overall check
Make sure the staff is hydrated
There are 4 basic principles of design, what are they?
Contrast, repetition, alignment, proximity
T/F: According to the textbook, Facebook is still the most popular social media platform?
True
What are some methods of collecting feedback for an event?
- focus groups
- interviews
- video diaries
- data from social media hashtags
- all of the above
All of the above
