Hilliard 1994: Sociological Imagination Flashcards
1
Q
3 aspects of the literature on television:
A
- television’s media logic
- televised sport as news
- televised sport as entertainment
2
Q
4 dimensions of television’s media logic:
A
- narrative
- intimacy
- commodification
- rigid time segmentation
3
Q
Television’s media logic encourages a focus on ____ ____ rather than ____ ____ within the world of sport.
A
- personal troubles
- public issues
4
Q
Narrative:
A
- television tells a story
- usually in predictable fashion
- conflict or opposition
5
Q
Intimacy:
A
- visual closeness of the television viewer to the subject matter
- development of an emotional attachment between actor and viewer
- focus on individual athlete diverts attention away from any social or collective issues
6
Q
Commodification:
A
- close tie between programming and commercial time
- use of the language of commodification in the description of sports events
7
Q
Rigid time segmentation:
A
the way in which program segments, commercials, and entire programs are organized into short, rigid blocks of time
8
Q
2 categories of reflections on NBC’s coverage of the 1992 summer Olympics:
A
- dealing with structure of the 2 weeks of coverage
- dealing with the handling of controversy as part of that coverage
