Globalization Flashcards
1
Q
Globalization:
A
- consolidation of the whole world into one space
- compression of the world and the increased sense of one world
- balance and blend between homogenization and differentiation, integration and disintigration, unification and diversification
2
Q
How did globalization happen?
A
- TNC
- international capital
- neoliberal economies
- deregulation of markets and free trade zones
3
Q
Homogenization:
A
- similar economic/political system globally
- large TNCs operate globally with similar look and feel
- products available globally
4
Q
Diversification:
A
- niche/boutique marketing
- cultural inflections on products
- multicultural society: anything you want is available
5
Q
Globalization processes have been greatly facilitated by _____ _____.
A
communications technologies
6
Q
Globalization encompasses numerous spheres:
A
- political
- economic
- cultural
- social
7
Q
Sport is perhaps the most powerful ____ ____.
A
global phenomenon
8
Q
Globalization is not…but is…
A
- either good or bad
- both good and bad
9
Q
Globalization: the good:
A
- increased diversity of athletes and increased participation, esp. from smaller countries
- boundary crossing: gender, religious, climate
- increasing opportunities for coaches, athletes, and leaders
- promote peace
10
Q
Globalization: The bad:
A
- using developing countries to manufacture products
- mobile athletes where country of origin no longer matters
- increased involvement of sport media gathering
- environmental impact
11
Q
Labour issue #1:
A
- TNCs are complicit in using developing countries’ cheaper labour
- makes us complicit when we buy it
- TNCs argue that they often pay above minimum wage for that country
12
Q
Labour issue #2:
A
- migration of athletes
- while athletes can benefit personally, developing countries often do not
- emphasis on individualism
- very rarely is the donor country fairly compensated because capitalism demands best bang for its buck
13
Q
When sport is driven largely by ___ and ___ _____, _____ occurs.
A
- TNCs
- media conglomerates
- commodification
14
Q
Commodification in sports:
A
- sport/athletes become products
- non-sellable products do not thrive
- sporting diversity and heritage diminishes
- sport changes (rules, commercials, product placement)
- becomes more about the spectacle and less about athletic achievements
15
Q
Circuits of promotion:
A
- advertising a product in one venue where that venue is itself a product advertised in the original product’s venue
- like mutual back scratching
