HCM 403- Section 2 Flashcards
Define operations management (OM)
Operations management is the design, operation, and improvement of the processes and systems that create and deliver the organization’s products and services.
Goal of operations management
is to more effectively and efficiently produce and deliver the organization’s products and services.
Define service and state what role the customer plays in the process
- A service is a time-perishable, intangible experience performed for a customer acting in the role of a co-producer
- Customer is the co-producer
- Services are acts, deeds, processes, and performances—they are intangible
- A consumer cannot retain the actual services after it is produced, but the effect of the services can be retained
A service is a time perishable, intangible experience performed for a customer acting in the role of a co-producer: True or False
True
A hospital room not occupied best illustrates the characteristic of services:
Time perishability
From operational perspective, health services are time perishable. An opportunity to provide a service, if forgone, is lost forever. True or False
True
Understand customer expectations and perceptions
Customer satisfaction can be defined by comparing perceptions or service received with expectations of service desired. Expectations are based on: word of mouth, personal need, and past experience
When customer expectations are confirmed by perceptions, service quality is considered satisfactory: True or False
True
What are the dimensions of service quality?
Reliability Responsiveness Assurance Empathy Tangibles
Define Reliability in service quality
perform promised service dependably and accurately. Example: meals delivered on time and at appropriate temp
Define Responsiveness in service quality
willingness to help customers promptly. Example: greet patients as then enter the reception area
Define Assurance in service quality
ability to convey trust and confidence. Example: being polite and showing respect during examinations
Define Empathy in service quality
ability to be approachable. Example: allow patients to ask questions
Define Tangibles in service quality
physical facilities and facilitating goods. Example: cleanliness of rooms and treatment areas
Which of the following dimensions of service quality is MOST important to customers?
Reliability