Glocalisation (Jebel Ali)

Question 1

Define Glocalisation

Answer 1

The strategy of adapting ‘global’ products to local tastes and customs.

Question 2

How would a food company glocalise in a muslim country? e.g. the UAE

Answer 2

Making food Halal and removing all pork dishes from their menu.

Question 3

Why does glocalisation put emphasis on locally sourced inputs?

Answer 3

To reduce import and transport costs and to contribute to the local economy.